Amazon Strips A9 of Search Features




I’m a little puzzled as to why Amazon has decided to remove some key features from its A9 search engine. When it first launch, they made a bid deal of their personalized search options and street-level images of major cities. With the update, those features vanish.

The Internet retailer removed the functions, along with several others, late Friday. Amazon.com spokesman Drew Herdener said the company is “shifting its priorities to areas where it can provide the greatest benefit for customers.”

I guess they discovered either users didn’t like, or use the features, or the company simply couldn’t scale the technology to accomodate a larger user-base.