Click Fraud Threatens…Yawn

There’s a reason I didn’t blog the Washington Post article on click fraud, this past Sunday. There wasn’t really anything new in the piece and it just felt like another opportunity to keep the “the search engine sky is falling” flame fanned.

Anyway, it did occur to me that you – my dear, beloved reader – may not have seen it, so I’m posting it just in case you missed Business Week’s take last month.

Mark your calendar for November 22nd – which will likely be the date of the next big “expose”. ;-)

  • skore

    “Mark your calendar for November 22nd – which will likely be the date of the next big “expose”. ;-)”

    Click Fraud Kills….

  • http://www.blogger.com/profile/1685318 Andy Beal

    LOL – we’re certainly running out of ways to shock the world with click fraud stories.

  • http://www.blogger.com/profile/4364630 curiouscat

    Click fraud is friction in Google’s business. Fraudulent clicks add costs to the system without a benefit to the performance of the system. Google’s profit is derived from improving the system (of finding customers for advertisers) and taking a cut of the profits that their system creates. Google engineers will do a great deal to find ingenious ways to reduce that friction.

    I ramble on much more on this idea in: Click Fraud = Friction for Google