Marketing Pilgrim

There’s going to be a lot of Google/YouTube coverage floating around this week, so I don’t plan on re-hashing every take on the deal. However, I will post any story that looks at the acquisition from a different angle.

CNET does just that, with their look at whether YouTube may face a flurry of copyright infringement lawsuits, now that it has the financial backing of Google.

Google’s deep pockets “alone will cause a lot of lawsuits,” Lerner said. “Whether or not those end up being successful and really hurting Google’s implementation of YouTube remains to be seen, and whether they’ll have any legs remains to be seen, but…many, many people think that YouTube hasn’t been bought yet until now for that very reason.”

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