Damn you Andy! How to win Marketing Pilgrim’s Search Marketing Contest




By Eric Hebert

Before I begin my rants on how to win this contest, I want to give a shout out to Andy Beal the Marketing Pilgrim for putting us up to the challenge in the first place. I have never in the three plus years of watching this industry been offered a better opportunity to make a name for myself amongst a rouges gallery of judges, and I think so far that I’ve done a pretty good job. I mean, c’mon, I’m doing great in the article department. My articles have been engaging from the get-go by having descriptive titles that not only featured keywords but also featured clever words to entice the reader to read further. These were probably obvious things to be aware of right from the get go. Aside from writing decent articles with proper grammar and paragraph structure, I was set to begin celebrating my victory.

Not so fast bucko. This is an internet marketing contest. And what do internet marketers do? Generate traffic. Needless to say, that is the underlying theme to this contest, and I like the fact that Andy waited to come out and say anything about it. Sure, we all new the contest was about generating the most unique page views, but I’m sure many of us mindlessly walked away from the fact that what we were really supposed to do was use all of our internet marketing capabilities and resources to get the eyeballs to our article. This means utilizing your social networks: Digg, Technorati, Delicious, MySpace, Facebook, and others. As internet marketers, we all have email lists that we should be sending regular updates to; in this case, send them a letter describing your article and how important it is to win. If you have a website, this means throwing a temporary link in your header on every page so that it’s the first thing a visitor sees when they arrive. Drop some relevant blog comments if you can on popular internet marketing blogs. Do some quick keyword research and throw a couple of hundred dollars into a PPC campaign, because we all know you have to spend money to make money. I sure would spend two hundred dollars on some cheap internet marketing related keywords in Adwords and Yahoo if I knew it was going to generate traffic. IM all your friends. Pick up your phone. Utilize your network, your “list� as all the gurus would call it, and make it happen.

The point of this exercise was not too see who can write the snazziest title or the world’s best article about SEO. It was too see who was smart enough to properly use the many wonderful ways we have as internet marketing people to promote and sell our article and ourselves. It was to showcase how the basics of internet marketing works and to weed out those who get it and those who do not. And the ones who got it understand the very basic underlying principals of internet marketing better then the rest of us: Produce high quality relevant content and link to this content from other websites, through various channels including search engines, blogs, and social networks. Congratulations on those who won each week, and good luck for the rest of the participants; I hope you’ve learned a lot and push you to continue to study this wonderful industry.

[The above article is a submission for Marketing Pilgrim’s Search Engine Marketing Scholarship Contest. Each Monday in October, entries will be published and the most popular article of the week will qualify for the $5,000 grand prize. If you’d like to submit an entry, please view the contest entry-requirements and guidelines.]