Google Analytics’ Brett Crosby Reveals All




Ok, so Google Analytics’ Brett Crosby doesn’t exactly reveal “all”, but he does share some interesting insights in this interview with Avinash Kaushik.

Snippets include…

One of the biggest challenges facing the industry right now in my opinion is getting the right data to the right people at the right time. Some companies are great at using the data, but far too often there is only a small handful of people who use this data regularly.

A reminder of how you can use GA in your SEO efforts…

…one of my favorite reports in GA that we designed as an SEM tool, but is also a great SEO tool. This is the “Keyword Considerationsâ€? report. This report shows you the organic keywords that are converting well then subtracts the keywords you are buying. The resulting list is great for finding new keywords to buy (SEM). But it is also great for discovering new organic terms that are driving people to your site (SEO), some you might not even be aware of.

He also explains how Paris Hilton and Google Analytics are connected. ;-)