Google just sent me an example of how their Google Video sponsorship’s can work. The video is very cool, with 200+ diet Coke bottles and a bunch of Mentos used to create a domino-effect display. The sponsored ad – which is assumed to be courtesy of Coke – comes at the end.
And you thought the fountains at the Bellagio were cool.
Now, here’s a question for you. Is a viral video, really viral if Google has to use its PR team to spread the word? 
Update: More at the official Google Blog.
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7 comments on “Google, Diet Coke & Mentos – the Perfect Menage a Trois?”
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Paul Drago Says:
October 30th, 2006 at 4:04 pm
This video was making the rounds a few months ago. (linked via Wired.com and a bunch of other popular sites- including digg, reddit) Over the summer people in my neighborhood were trying it out in the local park.
rcjordan Says:
October 30th, 2006 at 6:23 pm
i think it’s back in the top 10 at digg now. so i guess the answer is “yes, in viral marketing pimping does count.”
Andy Beal Says:
October 30th, 2006 at 7:26 pm
I know there have been many videos over the past few months. This one appears to be the first one that is sponsored.
Charanjit Says:
October 31st, 2006 at 5:03 am
I saw the original which was made quite simply with a single camera angle. Wonder if Coke picked up on its popularity in summer and sponsored this somewhat more elaborate version on its own merit? Or is Google exploring a new vehicle for ad dollars and put together this viral-deal?
Andy Beal Says:
October 31st, 2006 at 8:03 am
Not sure. I would guess that the makers of the original video were approached by Coke. Google then put the video online, complete with the sponsored ad at the end. Google Sponsored Video is something you’ll see a lot more of.
Slava Konashkov Says:
June 20th, 2007 at 3:36 pm
Very impressive spectacle!
Bart Says:
January 5th, 2009 at 7:28 am
free advertizement for coke I guess as if they need it
Bartman
http://www.bodybuildingarea.com