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Google, Diet Coke & Mentos – the Perfect Menage a Trois?




Google just sent me an example of how their Google Video sponsorship’s can work. The video is very cool, with 200+ diet Coke bottles and a bunch of Mentos used to create a domino-effect display. The sponsored ad – which is assumed to be courtesy of Coke – comes at the end.

And you thought the fountains at the Bellagio were cool.

Now, here’s a question for you. Is a viral video, really viral if Google has to use its PR team to spread the word? :-)

Update: More at the official Google Blog.

  • Paul Drago

    This video was making the rounds a few months ago. (linked via Wired.com and a bunch of other popular sites- including digg, reddit) Over the summer people in my neighborhood were trying it out in the local park.

  • rcjordan

    i think it’s back in the top 10 at digg now. so i guess the answer is “yes, in viral marketing pimping does count.”

  • http://www.marketingpilgrim.com Andy Beal

    I know there have been many videos over the past few months. This one appears to be the first one that is sponsored.

  • Charanjit

    I saw the original which was made quite simply with a single camera angle. Wonder if Coke picked up on its popularity in summer and sponsored this somewhat more elaborate version on its own merit? Or is Google exploring a new vehicle for ad dollars and put together this viral-deal?

  • http://www.marketingpilgrim.com Andy Beal

    Not sure. I would guess that the makers of the original video were approached by Coke. Google then put the video online, complete with the sponsored ad at the end. Google Sponsored Video is something you’ll see a lot more of.

  • http://sundr0p.blogspot.com/ Slava Konashkov

    Very impressive spectacle!

  • http://www.bodybuildingarea.com Bart

    free advertizement for coke I guess as if they need it

    Bartman
    http://www.bodybuildingarea.com