Marketing Pilgrim

MarketingVOX points to a DMNews rumor that Google may soon consolidate account management and move towards one account directory per account.

One of our very credible reporters here at DM News had a chat with a certain Google person last week, which suggested that the company is about to set up an IBM-like structure. What this means is that there would be one global account director per account, that pulls in resources to sell as needed - PPC, Print, Radio, Video, Display, etc.

Certainly makes sense. If you’re planning a TV and print campaign, you would sure hope your account manager would know what to do with your AdWords campaign!

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