Marketing Pilgrim's "Search Marketing" Channel

Sponsor Marketing Pilgrim's Search Marketing Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Google Planning to Consolidate Account Management?




MarketingVOX points to a DMNews rumor that Google may soon consolidate account management and move towards one account directory per account.

One of our very credible reporters here at DM News had a chat with a certain Google person last week, which suggested that the company is about to set up an IBM-like structure. What this means is that there would be one global account director per account, that pulls in resources to sell as needed – PPC, Print, Radio, Video, Display, etc.

Certainly makes sense. If you’re planning a TV and print campaign, you would sure hope your account manager would know what to do with your AdWords campaign!