Google Planning to Consolidate Account Management?
One of our very credible reporters here at DM News had a chat with a certain Google person last week, which suggested that the company is about to set up an IBM-like structure. What this means is that there would be one global account director per account, that pulls in resources to sell as needed – PPC, Print, Radio, Video, Display, etc.
Certainly makes sense. If you’re planning a TV and print campaign, you would sure hope your account manager would know what to do with your AdWords campaign!