The service tracks information from now 50 million sources, analyzes it for topical relevance and delivers near real time alerts to customers. It focuses on blog, deep web and static web changes. Topical expertise evaluation is an important part of the secret sauce.
This is a fantastic use for online monitoring. I’ve been telling businesses that there is all kinds of information out there, just begging to be found. Using RSS to track what is being said about a company and mining for financial information is a great example of how companies can use the web to ensure they never miss a thing!