Links That Generate Click Thrus




I caused a little stir when I announced SEOmoz had generated more referrals to my Top 10 Business Mistakes Search Marketing Firms Make article, than Search Engine Watch.

Barry Schwartz takes an in-depth look at some of the reasons why Rand might have referred more visitors and what makes a compelling link in general.

I honestly think is it the community difference for why Andy noticed more traffic from SEOMoz as compared to SEW for that particular post.

I thought it would be fun to go back and see if SEOmoz referred more visitors than SEW over the long-term. The envelope please…..

SEOmoz = 318
Search Engine Watch = 610

Astute readers will notice that SEOMoz generated just 2 more visitors after my original report, while SEW generated another 302!

What does that tell us? SEOmoz lacks a little stamina and prefers the “wham bam…” approach to referrals.

Meanwhile, SEW is in it for the long-term and likely to still be there when you wake-up in the morning. :-)

  • http://www.seopedia.org Cristian Mezei

    Heh Andy. Now you’re just sucking up to SEW :P

  • http://www.blogger.com/profile/1822439 Barry

    What happened to linking with the post name? ;-)

    Thanks Andy for the revised numbers. :)

  • http://www.blogger.com/profile/1685318 Andy Beal

    Nah, I’m just sucking-up to Barry! ;-)

  • http://www.xuru.com Jeremy Luebke

    Or maybe it’s the fact that SEOmoz visitors added you to their bookmarks and RSS readers. I know I did. So you won’t see any more referals from me but you will see more page views.

  • http://www.smallbusinesssem.com/ Matt McGee

    This matches my experience, Andy, on the couple occasions when I’ve had something from my blog mentioned on other blogs. The links from SEW bring in traffic days, sometimes weeks after the first mention. Pretty amazing….

  • http://www.blogger.com/profile/1685318 Andy Beal

    Hi Jeremy, interesting theory, and thanks for reading!

  • http://beyondbeautybasics.com Paul Baranda

    I’ve met the Executive Editor at SearchEngineWatch and they do like to do things for the long term effects. He explained to me that many people submit content for the site but regardless of the need for content, they still deny alot wanting only quality articles that people of the industry can find helpful.