Mainstream Media Preferred Over Blogs for Breaking News

ClickZ reports on a LexisNexis survey that polled consumers on where they go to get the latest news.

The study finds half of consumers turn to network television for breaking urgent news, 42 percent rely on radio, about a third look to local newspapers or cable news outlets, and a quarter use the Internet sites of print and broadcast media. Blogs, Internet user groups and chat rooms are a source of immediate news for only 6 percent of consumers.

Of course, the survey doesn’t include details of how many “breaking news” stories start at a blog or forum, before being picked-up by mainstream media. So, while consumers may not turn to blogs first, you can bet that your NBC or Wall Street Journal journalist does!