How to Weather Search Engine Algorithm Shifts well

By Steve Petersen.

Spiders are fickle; humans are not. Well, when it comes website preferences that is.

Search engines frequently shift or tweak their algorithms in order to offer more relevant results for their clients — human beings. While most of search engine optimization efforts cater to search engine spiders through attention to various types of links, site structure, IP address characteristics, and the like, focusing on their web surfers instead will allow any optimization effort to weather any shift or tweak well.

Granted, human on-line preferences do evolve, but they always demand quality content, attractive and clean design, logical navigation, and a superb user experience. Besides search engines are moving towards tracking user behavior as an integral part of their ranking schemes; thus, fine tuning a site with more consideration to homo sapien tastes rather than to digital arachnid druthers makes sense in the long run.

Official Google Blog Hacked, How Secure is Blogger?

While you were enjoying your weekend, the Official Google Blog was hacked and fake post uploaded.

A bug in Blogger enabled an unauthorized user to make a fake post on the Google Blog last night, claiming that we’ve discontinued our AdWords click-to-call test. The bug was fixed quickly and the post removed. As for the click-to-call test, it is progressing on schedule, and we’re pleased with the results thus far.

TechCrunch has a screenshot of the post.

I’m happy for Google, that they caught the offending post and removed it, but where does that leave the rest of us? Has the security flaw now been fixed? Should other Blogger users be concerned that their blog could be hacked too?

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I’d like to introduce the Search Marketing Standard magazine as the newest sponsor of Marketing Pilgrim.

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SEM Scholarship Contest – Deadline Reminder

If you’ve not already submitted your entry for this week’s round of the SEM Scholarship Contest, you have until 6pm Saturday October 7th to get your article in.

Qualifying entries will be posted this Monday.

Please remember the contest is open to all, whether you’re completely new to SEM or been “at it” for years, but please do remember to read the guidelines for entering.


No More New Products from Google?

The LA Times’ Chris Gaither reveals Google’s plans to pull-back from launching new products and instead focus on making the 35 it has, more usable.

Co-founder Sergey Brin is leading a companywide initiative called “Features, not products.” He said the campaign started this summer when Google executives realized that myriad product releases were confusing their users.

“It’s worse than that,” said Brin, Google’s president of technology. “It’s that I was getting lost in the sheer volume of the products that we were releasing.”

Google also appears to have decided to actually start integrating products…

The initiative’s primary goal is to make Google products easier to use, especially by packaging disparate products. For example, said Chief Executive Eric Schmidt, Google plans to combine its spreadsheet, calendar and word-processing programs into one suite of Web-based applications.

SEMPO Expands Resources to In-House Search Marketers

ClickZ reports on SEMPO’s efforts to better help in-house search engine marketers get the resources and respect they deserve.

SEMPO’s initial steps in improving services for in-house marketers include the creation of an invitation-only online discussion board where in-house members can trade information and ideas. It also hosted the first of many planned in-person events for in-house marketers at Search Engine Strategies in San Jose in August. Turnout for that event surpassed 60 people, many representing Fortune 500 brands…

MySpace Founder Claims Foul Play on News Corp. Deal

Brad Greenspan, founder of, is seeking a federal investigation on the sale of his company (Intermix Media) to News Corp., last year.

According to eWeek

On Oct. 5, Greenspan accused former Intermix Chief Executive Richard Rosenblatt of hiding revenue growth data at MySpace from shareholders to present a distorted financial picture and execute a deal quickly. Greenspan’s claim contends MySpace could now be worth more than $20 billion.

It will be difficult to determine whether MySpace was truly undervalued at the time, or if it has just grown beyond expectations, since the acquisition.