Podzinger to Start Showing Targeted Ads

Podzinger is launching a new ad service that will show video ads based on search queries entered and the content being viewed, reports ClickZ.

Now, when content owners submit content to be indexed in PodZinger’s search engine, they can choose to join the advertising program and share in the revenue generated from ads. Ads will only be shown on content from its co-brand partners or from content owners that have opted in to the advertising program.

The ads will be between 10 and 15 seconds in length and will be shown prior to the start of the chosen video clip.