SEMPO Expands Resources to In-House Search Marketers




ClickZ reports on SEMPO’s efforts to better help in-house search engine marketers get the resources and respect they deserve.

SEMPO’s initial steps in improving services for in-house marketers include the creation of an invitation-only online discussion board where in-house members can trade information and ideas. It also hosted the first of many planned in-person events for in-house marketers at Search Engine Strategies in San Jose in August. Turnout for that event surpassed 60 people, many representing Fortune 500 brands…