Comments on: SEO is Pointless (But You Don’t Have to Tell Your Clients) http://www.marketingpilgrim.com/2006/10/seo-is-pointless-but-you-dont-have-to.html Internet Marketing News Fri, 19 Mar 2010 14:42:51 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: MamaBlogga » Blog Archive » A great work week http://www.marketingpilgrim.com/2006/10/seo-is-pointless-but-you-dont-have-to.html/comment-page-1#comment-23406 MamaBlogga » Blog Archive » A great work week Fri, 23 Mar 2007 02:50:45 +0000 http://localhost:8888/wp_import/2006/10/seo-is-pointless-but-you-don%e2%80%99t-have-to-tell-your-clients.htm#comment-23406 [...] I have to be honest and say that this article is amazing. From start to finish it read clear as crystal and was entertaining to boot! You also demonstrated your insights without confusing the reader which to me is worth its “weight” in gold. Jordan, you really should look into writing freelance style for ClickZ or other SEO “informationals.” Send them this article and see what they think. Anyways, you’ve definitely got my O.K. [...] [...] I have to be honest and say that this article is amazing. From start to finish it read clear as crystal and was entertaining to boot! You also demonstrated your insights without confusing the reader which to me is worth its “weight” in gold. Jordan, you really should look into writing freelance style for ClickZ or other SEO “informationals.” Send them this article and see what they think. Anyways, you’ve definitely got my O.K. [...]

]]> By: MamaBlogga » Blog Archive » Phoenix http://www.marketingpilgrim.com/2006/10/seo-is-pointless-but-you-dont-have-to.html/comment-page-1#comment-23405 MamaBlogga » Blog Archive » Phoenix Fri, 23 Mar 2007 02:50:29 +0000 http://localhost:8888/wp_import/2006/10/seo-is-pointless-but-you-don%e2%80%99t-have-to-tell-your-clients.htm#comment-23405 [...] (Please read my article: “SEO is Pointless“!) [...] [...] (Please read my article: “SEO is Pointless“!) [...]

]]> By: Let’s take a closer look at Marketing Pilgrim’s SEM Scholarship contest « SEM SEO Certification Training http://www.marketingpilgrim.com/2006/10/seo-is-pointless-but-you-dont-have-to.html/comment-page-1#comment-2119 Let’s take a closer look at Marketing Pilgrim’s SEM Scholarship contest « SEM SEO Certification Training Tue, 07 Nov 2006 07:36:05 +0000 http://localhost:8888/wp_import/2006/10/seo-is-pointless-but-you-don%e2%80%99t-have-to-tell-your-clients.htm#comment-2119 [...] The competition gained momentum in week 3 with a total of 12 entries. Jordan McCollum won the week by a mere 3 unique views. Her article, again with the nifty title,  “SEO is Pointless (But You Don’t Have to Tell Your Clients)“ had a total of 633 unique views . Andy wrote, “It was a close battle in the week, with many entrants getting creative in their efforts to promote their entry - some even using PPC!” [...] [...] The competition gained momentum in week 3 with a total of 12 entries. Jordan McCollum won the week by a mere 3 unique views. Her article, again with the nifty title,  “SEO is Pointless (But You Don’t Have to Tell Your Clients)“ had a total of 633 unique views . Andy wrote, “It was a close battle in the week, with many entrants getting creative in their efforts to promote their entry – some even using PPC!” [...]

]]> By: And the finalists are….Marketing Pilgrim’s SEM Scholarship contest finalists announced « SEM SEO Certification Training http://www.marketingpilgrim.com/2006/10/seo-is-pointless-but-you-dont-have-to.html/comment-page-1#comment-1948 And the finalists are….Marketing Pilgrim’s SEM Scholarship contest finalists announced « SEM SEO Certification Training Mon, 06 Nov 2006 15:30:51 +0000 http://localhost:8888/wp_import/2006/10/seo-is-pointless-but-you-don%e2%80%99t-have-to-tell-your-clients.htm#comment-1948 [...] Jordan McCollum for SEO is Pointless (But You Don’t Have to Tell Your Clients) [...] [...] Jordan McCollum for SEO is Pointless (But You Don’t Have to Tell Your Clients) [...]

]]> By: Kristen http://www.marketingpilgrim.com/2006/10/seo-is-pointless-but-you-dont-have-to.html/comment-page-1#comment-1046 Kristen Tue, 31 Oct 2006 13:44:49 +0000 http://localhost:8888/wp_import/2006/10/seo-is-pointless-but-you-don%e2%80%99t-have-to-tell-your-clients.htm#comment-1046 ACTUALLY, SEO is more than gaining traffic, only a novice "SEO" would think to stop at getting traffic to the site. Of course the main goal for an expert in the field includes everything from getting the qualified traffic to the site, optimizing the landing page, AND leading that user toward the end means - being that a newsletter sign up, purchase or other info capturin device. Also, most clients are not knowledgable about SEO and what it entails. They do not understand search engines, traffic, analytics they pay an expert to know that for them. Clients generally only understand numbers and results that suit them. You shouldn't wait until your client "finds out" how you're doing. You should be upfront. SEO takes time. It's not going to make a huge difference on day one. Optimization requires time, diligence, and data analysis so the expert knows what needs to be done. Conversion should be the focus. I must ask, what did you think the focus would be otherwise? While I do not agree with point 1's explanation I do agree with 2 and 3. These should be standard practicce and anyone with client experience should know this. ACTUALLY, SEO is more than gaining traffic, only a novice “SEO” would think to stop at getting traffic to the site. Of course the main goal for an expert in the field includes everything from getting the qualified traffic to the site, optimizing the landing page, AND leading that user toward the end means – being that a newsletter sign up, purchase or other info capturin device.

Also, most clients are not knowledgable about SEO and what it entails. They do not understand search engines, traffic, analytics they pay an expert to know that for them. Clients generally only understand numbers and results that suit them.

You shouldn’t wait until your client “finds out” how you’re doing. You should be upfront. SEO takes time. It’s not going to make a huge difference on day one. Optimization requires time, diligence, and data analysis so the expert knows what needs to be done.

Conversion should be the focus. I must ask, what did you think the focus would be otherwise?

While I do not agree with point 1’s explanation I do agree with 2 and 3. These should be standard practicce and anyone with client experience should know this.

]]> By: Xuru Blog»Blog Archive http://www.marketingpilgrim.com/2006/10/seo-is-pointless-but-you-dont-have-to.html/comment-page-1#comment-940 Xuru Blog»Blog Archive Mon, 30 Oct 2006 18:59:18 +0000 http://localhost:8888/wp_import/2006/10/seo-is-pointless-but-you-don%e2%80%99t-have-to-tell-your-clients.htm#comment-940 [...] So the votes are in and Most SEOs are Virgins received 630 unique views over a seven day period. With the first weeks winner receiving 385 views and the second weeks winner having 108, you would think I would be a sure win. Nope! I lost by 3 visits. That’s right, SEO is Pointless (But You Don’t Have to Tell Your Clients) received 633 unique visits. What a heart breaker. [...] [...] So the votes are in and Most SEOs are Virgins received 630 unique views over a seven day period. With the first weeks winner receiving 385 views and the second weeks winner having 108, you would think I would be a sure win. Nope! I lost by 3 visits. That’s right, SEO is Pointless (But You Don’t Have to Tell Your Clients) received 633 unique visits. What a heart breaker. [...]

]]> By: Mac http://www.marketingpilgrim.com/2006/10/seo-is-pointless-but-you-dont-have-to.html/comment-page-1#comment-933 Mac Mon, 30 Oct 2006 18:24:45 +0000 http://localhost:8888/wp_import/2006/10/seo-is-pointless-but-you-don%e2%80%99t-have-to-tell-your-clients.htm#comment-933 Jordan's article rings true! You have to pay attention to what your client is really paying for - not traffic. They want conversions which generally means a sale, but could be a completed form, or a some other metric. SEO has to give them what they want. Jordan’s article rings true! You have to pay attention to what your client is really paying for – not traffic. They want conversions which generally means a sale, but could be a completed form, or a some other metric. SEO has to give them what they want.

]]> By: SEM Scholarship Week 3 Winner Announced | Marketing Pilgrim http://www.marketingpilgrim.com/2006/10/seo-is-pointless-but-you-dont-have-to.html/comment-page-1#comment-928 SEM Scholarship Week 3 Winner Announced | Marketing Pilgrim Mon, 30 Oct 2006 17:33:53 +0000 http://localhost:8888/wp_import/2006/10/seo-is-pointless-but-you-don%e2%80%99t-have-to-tell-your-clients.htm#comment-928 [...] Congratulations to Jordan McCollum who wins the third round with her entry - “SEO is Pointless (But You Don’t Have to Tell Your Clients)“. Jordan’s entry carried the most unique views of all our entries in week 3, with a total of 633 unique views to his page, winning by just 3 unique views! It was a close battle this week, with many entrants getting creative in their efforts to promote their entry - some even using PPC! [...] [...] Congratulations to Jordan McCollum who wins the third round with her entry – “SEO is Pointless (But You Don’t Have to Tell Your Clients)“. Jordan’s entry carried the most unique views of all our entries in week 3, with a total of 633 unique views to his page, winning by just 3 unique views! It was a close battle this week, with many entrants getting creative in their efforts to promote their entry – some even using PPC! [...]

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