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	<title>Comments on: Shhhh!&#8230;.the dirty little secret about sem seo certification</title>
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	<description>Internet Marketing News</description>
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		<title>By: SEM Scholarship, and the winner is&#8230;&#8230;&#8230;&#8230;&#8230;&#8230; &#187; SEM Training &#38; Certification</title>
		<link>http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html/comment-page-1#comment-53880</link>
		<dc:creator>SEM Scholarship, and the winner is&#8230;&#8230;&#8230;&#8230;&#8230;&#8230; &#187; SEM Training &#38; Certification</dc:creator>
		<pubDate>Sat, 09 Aug 2008 04:20:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html#comment-53880</guid>
		<description>[...] in 2006 I entered the initial contest with my article &#8220;Shhhh!….the dirty little secret about sem seo certification&#8220; and even though I didn&#8217;t win it was an excellent way to get noticed by the judges. I [...]</description>
		<content:encoded><![CDATA[<p>[...] in 2006 I entered the initial contest with my article &#8220;Shhhh!….the dirty little secret about sem seo certification&#8220; and even though I didn&#8217;t win it was an excellent way to get noticed by the judges. I [...]</p>
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	<item>
		<title>By: SEM Scholarship contest, step it up! &#187; SEM Training &#38; Certification</title>
		<link>http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html/comment-page-1#comment-48480</link>
		<dc:creator>SEM Scholarship contest, step it up! &#187; SEM Training &#38; Certification</dc:creator>
		<pubDate>Thu, 29 May 2008 01:43:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html#comment-48480</guid>
		<description>[...] I entered the original contest a couple of year&#8217;s ago with my article &#8220;Shhhh!….the dirty little secret about sem seo certification&#8221; I didn&#8217;t expect [...]</description>
		<content:encoded><![CDATA[<p>[...] I entered the original contest a couple of year&#8217;s ago with my article &#8220;Shhhh!….the dirty little secret about sem seo certification&#8221; I didn&#8217;t expect [...]</p>
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	</item>
	<item>
		<title>By: SEO contest gives to charities, thanks to Bruce Clay &#187; SEM Training &#38; Certification</title>
		<link>http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html/comment-page-1#comment-41691</link>
		<dc:creator>SEO contest gives to charities, thanks to Bruce Clay &#187; SEM Training &#38; Certification</dc:creator>
		<pubDate>Mon, 18 Feb 2008 09:29:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html#comment-41691</guid>
		<description>[...] Pilgrims&#8217; Search Engine Marketing Scholarship Contest a few years back with my article Shhhh!&#8230;..the dirty little secret about seo certfication. I didn&#8217;t win (I told you) but it did help me get a little exposure in the world of seo. [...]</description>
		<content:encoded><![CDATA[<p>[...] Pilgrims&#8217; Search Engine Marketing Scholarship Contest a few years back with my article Shhhh!&#8230;..the dirty little secret about seo certfication. I didn&#8217;t win (I told you) but it did help me get a little exposure in the world of seo. [...]</p>
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	</item>
	<item>
		<title>By: SEMPO Institute&#8217;s Dean interviewed on Online Marketing Blog &#187; SEM Training &#38; Certification</title>
		<link>http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html/comment-page-1#comment-38907</link>
		<dc:creator>SEMPO Institute&#8217;s Dean interviewed on Online Marketing Blog &#187; SEM Training &#38; Certification</dc:creator>
		<pubDate>Thu, 03 Jan 2008 02:52:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html#comment-38907</guid>
		<description>[...] and their sem training courses, SEMPO&#8217;s one year anniversary, the original launch and wrote an article for a Marketing Pilgrim contest about sem training. I even had Ward Tongen question SEMPO about [...]</description>
		<content:encoded><![CDATA[<p>[...] and their sem training courses, SEMPO&#8217;s one year anniversary, the original launch and wrote an article for a Marketing Pilgrim contest about sem training. I even had Ward Tongen question SEMPO about [...]</p>
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	<item>
		<title>By: 10 questions you should ask before doing SEO in house (from an ex-in house SEO)</title>
		<link>http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html/comment-page-1#comment-38488</link>
		<dc:creator>10 questions you should ask before doing SEO in house (from an ex-in house SEO)</dc:creator>
		<pubDate>Tue, 18 Dec 2007 16:16:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html#comment-38488</guid>
		<description>[...] to have SEO in house. I just want to provide a different point of view with the recent spate of certifications, columns, sessions, and buzz about in house SEO. While it is easy to say, “Yeah, well of course [...]</description>
		<content:encoded><![CDATA[<p>[...] to have SEO in house. I just want to provide a different point of view with the recent spate of certifications, columns, sessions, and buzz about in house SEO. While it is easy to say, “Yeah, well of course [...]</p>
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	<item>
		<title>By: SEO Theory - SEO Theory and Analysis Blog &#187; Why SEO certification fails and how to fix the problem</title>
		<link>http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html/comment-page-1#comment-31186</link>
		<dc:creator>SEO Theory - SEO Theory and Analysis Blog &#187; Why SEO certification fails and how to fix the problem</dc:creator>
		<pubDate>Mon, 27 Aug 2007 20:01:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html#comment-31186</guid>
		<description>[...] October David Temple submitted an essay to Marketing Pilgrim that questioned the value of SEO certification .... He raised some good points, but the most important one is the issue of standards &#8212; the lack [...]</description>
		<content:encoded><![CDATA[<p>[...] October David Temple submitted an essay to Marketing Pilgrim that questioned the value of SEO certification &#8230;. He raised some good points, but the most important one is the issue of standards &#8212; the lack [...]</p>
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	</item>
	<item>
		<title>By: SEM Scholarship - take two from Marketing Pilgrim &#171; SEO SEM Training &#38; Certification</title>
		<link>http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html/comment-page-1#comment-23577</link>
		<dc:creator>SEM Scholarship - take two from Marketing Pilgrim &#171; SEO SEM Training &#38; Certification</dc:creator>
		<pubDate>Mon, 26 Mar 2007 13:04:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html#comment-23577</guid>
		<description>[...] I entered this contest last year and really enjoyed the challenge of driving as much traffic in a week as I could. I finished 12th out of 48 entries and had a great time doing it. My entry was in the last week when other procrastinators like myself waited until the last minute.Â So we were competing against more weekly entries than the others. [...]</description>
		<content:encoded><![CDATA[<p>[...] I entered this contest last year and really enjoyed the challenge of driving as much traffic in a week as I could. I finished 12th out of 48 entries and had a great time doing it. My entry was in the last week when other procrastinators like myself waited until the last minute.Â So we were competing against more weekly entries than the others. [...]</p>
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	</item>
	<item>
		<title>By: Let&#8217;s google &#8220;sem seo certification and training&#8221; &#171; SEM SEO Certification &#38; Training</title>
		<link>http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html/comment-page-1#comment-15418</link>
		<dc:creator>Let&#8217;s google &#8220;sem seo certification and training&#8221; &#171; SEM SEO Certification &#38; Training</dc:creator>
		<pubDate>Fri, 05 Jan 2007 03:36:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html#comment-15418</guid>
		<description>[...] Okay so what did we get when we typed &#8220;sem seo certification and training&#8221; into the search engine Google. Of course we get this blog first. No surprise there with this long exact phrase. Then we find the article Shhhh!â€¦.the dirty little secret about sem seo certification I wrote for Andy Beal&#8217;s SEM Scholarship contest. [...]</description>
		<content:encoded><![CDATA[<p>[...] Okay so what did we get when we typed &#8220;sem seo certification and training&#8221; into the search engine Google. Of course we get this blog first. No surprise there with this long exact phrase. Then we find the article Shhhh!â€¦.the dirty little secret about sem seo certification I wrote for Andy Beal&#8217;s SEM Scholarship contest. [...]</p>
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	</item>
	<item>
		<title>By: Andy Beal breaks down Marketing Pilgrim&#8217;s SEM Scholarship contest &#171; SEM SEO Certification Training</title>
		<link>http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html/comment-page-1#comment-2458</link>
		<dc:creator>Andy Beal breaks down Marketing Pilgrim&#8217;s SEM Scholarship contest &#171; SEM SEO Certification Training</dc:creator>
		<pubDate>Thu, 09 Nov 2006 04:15:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html#comment-2458</guid>
		<description>[...] My article came in 12th place out of 48 entries with 273 visitors and 375 page views. Many of those page views came from the same IP address at work so next time I&#8217;ll make sure my colleagues check it out on their home computers. I&#8217;ll also start preaching the power of social media.Â  All in all this was an excellent experience and I look forward to the next time around. Again, congratulations to the finalists and best wishes! [...]</description>
		<content:encoded><![CDATA[<p>[...] My article came in 12th place out of 48 entries with 273 visitors and 375 page views. Many of those page views came from the same IP address at work so next time I&#8217;ll make sure my colleagues check it out on their home computers. I&#8217;ll also start preaching the power of social media.Â  All in all this was an excellent experience and I look forward to the next time around. Again, congratulations to the finalists and best wishes! [...]</p>
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	</item>
	<item>
		<title>By: Let&#8217;s take a closer look at Marketing Pilgrim&#8217;s SEM Scholarship contest &#171; SEM SEO Certification Training</title>
		<link>http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html/comment-page-1#comment-2127</link>
		<dc:creator>Let&#8217;s take a closer look at Marketing Pilgrim&#8217;s SEM Scholarship contest &#171; SEM SEO Certification Training</dc:creator>
		<pubDate>Tue, 07 Nov 2006 07:47:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html#comment-2127</guid>
		<description>[...] Â I agree with Jeremy, it was quite an experience. It may sound corny but I think everyone was a winner in this contest. Andy Beal, the contestants, the readers and even the judges, a virtual sem seo community who&#8217;s who list. Of course that&#8217;s easy for me to say since my article didn&#8217;t win.Â  [...]</description>
		<content:encoded><![CDATA[<p>[...] Â I agree with Jeremy, it was quite an experience. It may sound corny but I think everyone was a winner in this contest. Andy Beal, the contestants, the readers and even the judges, a virtual sem seo community who&#8217;s who list. Of course that&#8217;s easy for me to say since my article didn&#8217;t win.Â  [...]</p>
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		<title>By: All About SEO by Ituloy AngSulong &#187; Certification? Needed? Is Anyone Qualified to Certify?</title>
		<link>http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html/comment-page-1#comment-1892</link>
		<dc:creator>All About SEO by Ituloy AngSulong &#187; Certification? Needed? Is Anyone Qualified to Certify?</dc:creator>
		<pubDate>Mon, 06 Nov 2006 10:27:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html#comment-1892</guid>
		<description>[...] This was an interesting topic brought about by Marc Macalua in the SEO Philippines mailing list, where he pointed out an article by Andy Beal on Marketing Pilgrim on Certifications for SEO/SEM. And I have also shared my experiences in talking about SEO/SEM education. As some of the members in the email group has shared, education may be important but in the SEO business, there are just too many trade secrets that some people are not willing to divulge. Thus how can this certification take place and who certifies the certifier? Which was a good point raised by Jonathan Casuncad of SEM-Pros.com. And he did also mention that certifications may be done for PPC campaigns since this is pretty straight forward with no hidden tactics but simply plain strategy that can be certified by the Search Engine companies themselves. One of the popular certification bodies, SEMPO does not certify you for passing a certain level of skill or knowledge, but simply certifies you that you have undergone the training. Although mentioned by Andy Beal, for him the only certification out there is Bruce Clay&#8217;s SEOToolSet&#8482; since it is his tools, thus he can certify people in the proficiency of using his tool. And if this is the case, then WebCEO is also a valid certification for using their software as well. But one thing&#8217;s for sure, this certification may not necessarily mean someone has more knowledge or skills in Search Engine Optimization and Search Engine Marketing, and someone without any official training does not also mean they are inferior, but I agree that certification of whatever kind can sometimes be good enough proof to a prospective client, or prospective job in order to get the deal.  Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]</description>
		<content:encoded><![CDATA[<p>[...] This was an interesting topic brought about by Marc Macalua in the SEO Philippines mailing list, where he pointed out an article by Andy Beal on Marketing Pilgrim on Certifications for SEO/SEM. And I have also shared my experiences in talking about SEO/SEM education. As some of the members in the email group has shared, education may be important but in the SEO business, there are just too many trade secrets that some people are not willing to divulge. Thus how can this certification take place and who certifies the certifier? Which was a good point raised by Jonathan Casuncad of SEM-Pros.com. And he did also mention that certifications may be done for PPC campaigns since this is pretty straight forward with no hidden tactics but simply plain strategy that can be certified by the Search Engine companies themselves. One of the popular certification bodies, SEMPO does not certify you for passing a certain level of skill or knowledge, but simply certifies you that you have undergone the training. Although mentioned by Andy Beal, for him the only certification out there is Bruce Clay&#8217;s SEOToolSet&trade; since it is his tools, thus he can certify people in the proficiency of using his tool. And if this is the case, then WebCEO is also a valid certification for using their software as well. But one thing&#8217;s for sure, this certification may not necessarily mean someone has more knowledge or skills in Search Engine Optimization and Search Engine Marketing, and someone without any official training does not also mean they are inferior, but I agree that certification of whatever kind can sometimes be good enough proof to a prospective client, or prospective job in order to get the deal.  Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]</p>
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		<title>By: SEMPO launches online search engine marketing training at SEMPO Institute &#171; SEM SEO Certification Blog</title>
		<link>http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html/comment-page-1#comment-1579</link>
		<dc:creator>SEMPO launches online search engine marketing training at SEMPO Institute &#171; SEM SEO Certification Blog</dc:creator>
		<pubDate>Sat, 04 Nov 2006 05:06:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html#comment-1579</guid>
		<description>[...] My recent article submitted to Marketing Pilgrim&#8217;s SEM Scholarship contest was about sem seo certification and training. Here&#8217;s a snippet; Finally, why arenâ€™t the sem seo associations like SEMPO, SMA-NA, SMA-UK, SMA-EU and others taking a stand on sem seo certification or training? Maybe they should develop their own certification or training programs. Rumor has it some may be in the works. [...]</description>
		<content:encoded><![CDATA[<p>[...] My recent article submitted to Marketing Pilgrim&#8217;s SEM Scholarship contest was about sem seo certification and training. Here&#8217;s a snippet; Finally, why arenâ€™t the sem seo associations like SEMPO, SMA-NA, SMA-UK, SMA-EU and others taking a stand on sem seo certification or training? Maybe they should develop their own certification or training programs. Rumor has it some may be in the works. [...]</p>
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		<title>By: Dangling sem seo certification conversations and superficial sighs &#171; SEM SEO Certification Blog</title>
		<link>http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html/comment-page-1#comment-1437</link>
		<dc:creator>Dangling sem seo certification conversations and superficial sighs &#171; SEM SEO Certification Blog</dc:creator>
		<pubDate>Fri, 03 Nov 2006 03:02:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html#comment-1437</guid>
		<description>[...] Anyone can claim to be an &#8220;expert&#8221; so how do you tell the good guys from the bad? Is an sem seo certificate going to help? In short, no way! Why? Well you can get an sem seo certification for $49.99. If that doesn&#8217;t tell you something about this industry then nothing will. Of course your first inclination might be to ask, &#8220;then why do you have a blog about sem seo certification&#8221;? Good question. Okay you caught me, there is no such animal! Maybe you think this blog should be called sem seo education or training? Yes, that&#8217;s a good idea but I think everyone knows what those mean. People are curious and search for sem or seo certification when they really mean training or education. My goal is to help you find out all you can and perhaps help you make better decisions about your seo sem training. [...]</description>
		<content:encoded><![CDATA[<p>[...] Anyone can claim to be an &#8220;expert&#8221; so how do you tell the good guys from the bad? Is an sem seo certificate going to help? In short, no way! Why? Well you can get an sem seo certification for $49.99. If that doesn&#8217;t tell you something about this industry then nothing will. Of course your first inclination might be to ask, &#8220;then why do you have a blog about sem seo certification&#8221;? Good question. Okay you caught me, there is no such animal! Maybe you think this blog should be called sem seo education or training? Yes, that&#8217;s a good idea but I think everyone knows what those mean. People are curious and search for sem or seo certification when they really mean training or education. My goal is to help you find out all you can and perhaps help you make better decisions about your seo sem training. [...]</p>
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		<title>By: Andrew</title>
		<link>http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html/comment-page-1#comment-958</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Mon, 30 Oct 2006 22:06:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html#comment-958</guid>
		<description>Thanks for the tips David!</description>
		<content:encoded><![CDATA[<p>Thanks for the tips David!</p>
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		<title>By: The secret about &#8220;Shhhh!&#8230;&#8230;the dirty little secret about sem seo certification&#8221; &#171; SEM SEO Certification Blog</title>
		<link>http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html/comment-page-1#comment-931</link>
		<dc:creator>The secret about &#8220;Shhhh!&#8230;&#8230;the dirty little secret about sem seo certification&#8221; &#171; SEM SEO Certification Blog</dc:creator>
		<pubDate>Mon, 30 Oct 2006 18:16:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2006/10/shhhhthe-dirty-little-secret-about-sem-seo-certification.html#comment-931</guid>
		<description>[...] Okay, you&#8217;re not going to have a chance to read about the dirty little secret here.Â  The secret is that you have to go to Marketing Pilgim&#8217;s SEM Scholarship article page &#8220;Shhhhh!&#8230;..the dirty little secret about sem seo certification&#8221; to read it.Â  Thanks to Nick Urbani and Rob Stevens for their inspiration, Andy Beal for putting this on and the fantastic panel of judges. [...]</description>
		<content:encoded><![CDATA[<p>[...] Okay, you&#8217;re not going to have a chance to read about the dirty little secret here.Â  The secret is that you have to go to Marketing Pilgim&#8217;s SEM Scholarship article page &#8220;Shhhhh!&#8230;..the dirty little secret about sem seo certification&#8221; to read it.Â  Thanks to Nick Urbani and Rob Stevens for their inspiration, Andy Beal for putting this on and the fantastic panel of judges. [...]</p>
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