Marketing Pilgrim

 I’ve been doing a lot of research in the hotel space just recently - and I’m not just talking about planning my next vacation either! So, I’ve learned a lot about TripAdvisor wannabe, TravelPost, and their efforts to grow their user numbers to more than 700,000 monthly visitors.

Not surprisingly, travel search site SideStep has decided they’d like to take advantage of that great community, acquire TravelPost and add it to their 5 million monthly users.

The deal, for undisclosed financial terms, is aimed at offering an independent alternative to travel industry-backed sites. SideStep plans to combine TravelPost’s reviews with its own site in the coming months, matching travelers with hotels based on advice from people with similar interests.

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