Marketing Pilgrim's "Search Marketing" Channel

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Smarter.com Launches Color Matching Search Tool


Online shopping search engine, Smarter.com, has announced a cool new feature: Visual Search Beta. Aimed at those shopping for clothing, Visual Search allows shoppers to select a type of clothing, then search by color using a color-wheel. It’s hard to explain, but easier to demonstrate.

Image courtesy of Comparion Engines, where you’ll also find a more detailed review.