ClickZ has details of some new funding for low-cost television commercial provider, Spot Runner. Spot Runner is an interesting concept, allowing companies to create and place TV ads for as little as $500, using an online interface.
The $40 million raised, is impressive in its own right, but companies financing the round are even more intriguing…
The addition of CBS, Interpublic and WPP as investors is also significant. The three companies are major players in the online/television ad market, controlling billions of dollars in advertising budgets for some of the biggest buyers. On the ad buying side, WPP says it manages about $50 billion of clients’ budgets worldwide and Interpublic Group agencies serve more than 4,000 multinational, regional and local clients around the world.
Anyone actually used Spot Runner?