Posted October 31, 2006 9:17 am by with 5 comments

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ClickZ has details of some new funding for low-cost television commercial provider, Spot Runner. Spot Runner is an interesting concept, allowing companies to create and place TV ads for as little as $500, using an online interface.

The $40 million raised, is impressive in its own right, but companies financing the round are even more intriguing…

The addition of CBS, Interpublic and WPP as investors is also significant. The three companies are major players in the online/television ad market, controlling billions of dollars in advertising budgets for some of the biggest buyers. On the ad buying side, WPP says it manages about $50 billion of clients’ budgets worldwide and Interpublic Group agencies serve more than 4,000 multinational, regional and local clients around the world.

Anyone actually used Spot Runner?

  • Jeremy Luebke

    Wow, I hadn’t seen SpotRunner before. At that price, I might be buying some TV ads soon.

  • Yeah, they offer a good package.

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  • John Savage

    Andy, the best buy in TV advertising, locally or nationally, is the award-winning because of their ultra high quality custom-made discount ads and honest (not padded) air time. Their division produces custom ads for free according to Fortune Small Business magazine. Stay away from the canned template ads because they will be used by your competitors eventually and that will steal your thunder. The custom made Cheap TV Spots ads are significantly cheaper in the long run, and they have a lot of experience (as the very first international internet-based TV ad agency). Besides, wouldn’t you want your ad to be unique and memorable?

  • Spot Runner? I’ve thought about them twice now, and this is the second time.

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