Video Advertising the Next Online Frontier?
As a Marketing Pilgrim, I’m always interested in the next frontier of marketing. AlwaysOn takes an in-depth look at what all the fuss it about, over video advertising.
There’s a lot of money being pumped into video, with not much coming back – just 2% of all online ad spend will be on internet video ads this year.
So do we have a bubble or a viable channel?