With the beta launch, Yahoo is only offering the service to a limited number of advertisers. According to Yahoo…
Consumers will be able to click on the sponsored search results to go to the advertisersâ€™ mobile web site or a landing page to get more information about the advertisersâ€™ offerings, including the ability to call the advertiser. As the beta phase progresses, Yahoo! will work to expand the number of participating advertisers.
â€œYahoo! has always been a leader in pay-per-click search advertising on the PC and we are thrilled to extend that success to mobile search advertising,â€? said Steve Boom, senior vice president, mobile and broadband, Yahoo!, in a statement. â€œOur test deployments have been very successful, with strong advertiser demand and consumer engagement, which makes us very excited to bring our sponsored search listings to an even wider audience.â€?
Mobile search is certainly an attractive space with cell phones becoming more wide spread and developments of 3G and 4G networks. While “local search” is seeing a huge growth rate, mobile offerings are likely to be the surest way to get in front of a consumer when they need you most – on a street corner, or in their car, looking for your type of business!