AdBrite Fine Tunes Offering with Behavioral Targeting
Ad network AdBrite has announced the addition of behavioral targeting to its ads.
As ClickZ reports AdBrite will be…
…using cookie-based behavioral data to fine tune targeting on demographics rather than on purchase likelihood…the company will do this by assigning individual Web users a probable age and gender based on their recent Web activity within its network. That data is supplemented with race and income information it gets by marrying U.S. census information to IP-based geographical information. Additional site-based user data comes from comScore.