Thursday, November 9th, 2006 by Andy Beal

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AdSense Now Offers Site Target Options for AdWords Advertisers

Jennifer Slegg informs us that Google has added new custom targeting channels for AdSense publishers. The new option allows AdSense users to label different ad units on their site, and allows AdWords advertisers to see this units and select them for their ads.

Publishers will need to turn the feature on for each relevant custom channel in their account, or set up brand new custom channels, breaking down the site or ad units in ways they feel advertisers will want to target them. Then advertisers can access the channel information for specific publishers in order to pick and chose what to target on the site.

Jen has more over her own blog.


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1 comment on “AdSense Now Offers Site Target Options for AdWords Advertisers”

  1. sitebuddy.info Says:

    January 25th, 2007 at 4:15 pm

    [...] Google’s expanding on the recent addition of custom channels in AdSense and is now allowing publishers to create premium inventory on their site with the use of new “ad placements”. Think of ad placements as ‘enhanced’ custom channels. To create an ad placement, you create and implement a custom channel just as you normally would. The only change is the additional step of providing attributes and an accurate description for your ad placement. On the ‘Channels’ page in your account, click the appropriate ‘edit settings’ link on the right. As you can see below, there will be a box labeled ‘Targeting’ on the next page which, once checked, will show this channel to advertisers as an ad placement. [...]

 
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