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	<title>Comments on: AdSense Now Offers Site Target Options for AdWords Advertisers</title>
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		<title>By: sitebuddy.info</title>
		<link>http://www.marketingpilgrim.com/2006/11/adsense-now-offers-site-target-options-for-adwords-advertisers.html/comment-page-1#comment-21352</link>
		<dc:creator>sitebuddy.info</dc:creator>
		<pubDate>Thu, 25 Jan 2007 21:15:13 +0000</pubDate>
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		<description>[...] Google&#8217;s expanding on the recent addition of custom channels in AdSense and is now allowing publishers to create premium inventory on their site with the use of new &#8220;ad placements&#8221;. Think of ad placements as &#8216;enhanced&#8217; custom channels. To create an ad placement, you create and implement a custom channel just as you normally would. The only change is the additional step of providing attributes and an accurate description for your ad placement. On the &#8216;Channels&#8217; page in your account, click the appropriate &#8216;edit settings&#8217; link on the right. As you can see below, there will be a box labeled &#8216;Targeting&#8217; on the next page which, once checked, will show this channel to advertisers as an ad placement. [...]</description>
		<content:encoded><![CDATA[<p>[...] Google&#8217;s expanding on the recent addition of custom channels in AdSense and is now allowing publishers to create premium inventory on their site with the use of new &#8220;ad placements&#8221;. Think of ad placements as &#8216;enhanced&#8217; custom channels. To create an ad placement, you create and implement a custom channel just as you normally would. The only change is the additional step of providing attributes and an accurate description for your ad placement. On the &#8216;Channels&#8217; page in your account, click the appropriate &#8216;edit settings&#8217; link on the right. As you can see below, there will be a box labeled &#8216;Targeting&#8217; on the next page which, once checked, will show this channel to advertisers as an ad placement. [...]</p>
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