Amazon’s realized that it’s about time it launch its own sponsored search product for Amazon.com. With the beta launch of Clickriver Ads, Amazon will offer pay-per-click advertising using the “bid + performance” model made popular by Google and soon to be adopted by Yahoo.
Clickriver Ads provides the opportunity to advertise services and products that complement the selection on Amazon.com, via sponsored links that display on search result pages and product detail pages. With this advertising program, you can engage online shoppers during the entire shopping experience — as they shop, browse and search on Amazon.com.
We welcome service providers of all types to apply to join the Clickriver beta — in travel, finance and investment, training and education, entertainment, insurance, healthcare and physical fitness, IT assistance and consulting, photo printing and more. We also welcome retailers, who want to advertise products that complement those sold on Amazon.com, to apply.
The technology is being powered by Amazon’s A9.com unit and the ads will still appear alongside other 3rd party sponsored ads. If you’re one of the lucky ones to be accepted to join the beta, let us know what you think of it.
Via John Battelle.
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4 comments on “Amazon Launches PPC Ads”
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Igor M. Says:
November 3rd, 2006 at 3:43 pm
Hi Andy,
Already filled out their form …. waiting to be approved. Once that happens I’ll post on my blog about the CTR, conversion, traffic, etc.
Andy Beal Says:
November 3rd, 2006 at 4:01 pm
Cool, keep me updated.
Amazon startet mit ClickRiver ein PPC-Programm » q48 :: Online Marketing News & Trends Says:
November 4th, 2006 at 5:50 am
[...] via Internet Marketing News, Marketing Pilgrim, John Battelle Von pascal Reaktionen auf diesen Beitrag via RSS 2.0 Bitte kommentieren Sie oder diskutieren via Trackback weiter! Kommentare Bitte kommentieren Sie! [...]
» Amazon Gets Into Pay-Per-Click Ads » InsideGoogle » part of the Blog News Channel Says:
November 5th, 2006 at 3:22 am
[...] Amazon.com has announced ClickRiver, a PPC service letting advertisers buy text link ads on their search result pages. While ClickRiver will make money just like Google AdWords does, Amazon sells products, unlike Google, which means the ads will be competing with their own sales, and earning far less perclick than Amazon earns on sales. Still, Amazon already runs sponsored links, and the idea of competing with yourself seems silly. [...]