Marketing Pilgrim

The Economist has a quick look at the growing trend of bloggers going pro and making some cash. In particular the “mom and pops” who see blogging as a way to stay at home and earn a living.

“In the old days, we used to be called newsletter publishers,� says Om Malik, a technology writer who quit his job at Business 2.0 magazine in June to work full-time on his blog, GigaOm. He has hired two other writers, and his blog now attracts about 50,000 readers a day, generating “tens of thousands� in monthly revenues. Costs, including salaries, are around $20,000 a month.

Since becoming a consultant, I’ve decided to make MarketingPilgrim.com a large part of my career plans. We’ve already got a great new design, we’re engaging the community, and looking for sponsors. In the coming weeks, you’ll see further new developments here, and some new contributors.

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