Boldly Searching Where No Man Has Searched Before

A joint study by the Pew Internet & American Life Project and Exploratorium reveals 87% of Americans online have used the internet to find information on a scientific topic or concept, reports ClickZ.

Search is the most-used aggregation method for finding science-related information. Pew Internet asked about research in three topics: stem cell research, global warming, and the origin of life. With all three groups combined, about 90 percent of respondents said they route their queries through search engines. Individually, searches beginning at search engines amounted to 87 percent of stem cell research queries; 93 percent of global warming queries; and 91 percent of origin of life queries.

The study also touches on a concept that has become more and more pervasive.

“Often times, people will know where they want to go, say it’s Discovery.com, but instead of going to bookmarks, they go to the search engine. The search engine functions as a notepad that tells them how to get there instead of driving someone to some unplanned destination”

Admit it, how many of you have decided to let Google become your memory? Why bother to bookmark or remember a web site, when you can just Google it?

  • http://www.petertdavis.net Peter

    Yea, I’ve let Google be my memory for a lot of sites. It works well in some cases, such as obscure scientific facts such as you mention. However, I’ve been curious about a site named “Prosper.com” and from time to time have wanted to have a look at it. Somehow, my memory doesn’t always come up with the name of the site, so I’m left trying to come up with a “loans” related keyword that will bring up the site in Google. That doesn’t always turn out so well. ;)

  • http://morgretdesigns.wordpress.com Keri Morgret

    I’ve also let Google be my memory for me in some cases. Yes, I’ve got a number of bookmarks, but that doesn’t help me if I’m at someone else’s computer (since I have yet to import them all into del.icio.us) or just want to visit something I ran across. As long as I can remember enough unique terms, I can find what I need without bookmarks.