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A joint study by the Pew Internet & American Life Project and Exploratorium reveals 87% of Americans online have used the internet to find information on a scientific topic or concept, reports ClickZ.
Search is the most-used aggregation method for finding science-related information. Pew Internet asked about research in three topics: stem cell research, global warming, and the origin of life. With all three groups combined, about 90 percent of respondents said they route their queries through search engines. Individually, searches beginning at search engines amounted to 87 percent of stem cell research queries; 93 percent of global warming queries; and 91 percent of origin of life queries.
The study also touches on a concept that has become more and more pervasive.
“Often times, people will know where they want to go, say it’s Discovery.com, but instead of going to bookmarks, they go to the search engine. The search engine functions as a notepad that tells them how to get there instead of driving someone to some unplanned destination”
Admit it, how many of you have decided to let Google become your memory? Why bother to bookmark or remember a web site, when you can just Google it?
