Comments on: Free Business Advice for Search Marketing Firms http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Atul Gupta http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-60939 Atul Gupta Wed, 26 Nov 2008 11:19:28 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-60939 Andy, I have been reading up on some of your great past articles. I would like you to cover topics relating to "Measuring Success of Online (SEO) Marketing Campaign". We have developed several matrices on this subject and would like your thoughts on it. I think a lot of clients limit spending on organic SEM but are generous with PPC spend only because measuring PPC success is relatively simple math. Also, in the absence of industry standard measures for SEO, most SEO companies fall back on measuring misplaced data like "higher ranking", which may not necessarily fulfill client's business objectives. Your views please. Atul Gupta CEO, www.redalkemi.com Andy,

I have been reading up on some of your great past articles. I would like you to cover topics relating to “Measuring Success of Online (SEO) Marketing Campaign”. We have developed several matrices on this subject and would like your thoughts on it. I think a lot of clients limit spending on organic SEM but are generous with PPC spend only because measuring PPC success is relatively simple math. Also, in the absence of industry standard measures for SEO, most SEO companies fall back on measuring misplaced data like “higher ranking”, which may not necessarily fulfill client’s business objectives.

Your views please.

Atul Gupta
CEO, www.redalkemi.com

]]> By: Miriam http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-28703 Miriam Thu, 05 Jul 2007 04:08:51 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-28703 Hello, Andy. The most pressing issue I am coming across is also how to charge a client on SEO. Any advice on that? Thank you. Hello, Andy.
The most pressing issue I am coming across is also how to charge a client on SEO. Any advice on that?
Thank you.

]]> By: Andy Beal http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-28455 Andy Beal Fri, 29 Jun 2007 21:22:07 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-28455 That's most because I'm too busy to write any at the moment. ;-) BTW, please don't use keywords in your profile name. That’s most because I’m too busy to write any at the moment. ;-)

BTW, please don’t use keywords in your profile name.

]]> By: search engine marketing company in mexico http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-28454 search engine marketing company in mexico Fri, 29 Jun 2007 21:14:34 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-28454 Hi Andy. It seems than nobody wants your advice anymore. I can't believe it. No posts since last year. Many clients are concerned about prices. So I would appreciate your advice in How to price a campaign to win a client account. Regards. Hi Andy.
It seems than nobody wants your advice anymore. I can’t believe it. No posts since last year.
Many clients are concerned about prices. So I would appreciate your advice in How to price a campaign to win a client account.
Regards.

]]> By: Andy Beal http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-7363 Andy Beal Mon, 11 Dec 2006 02:47:18 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-7363 Thanks for your feedback. I've decided to get more granular with the next article. Look for it this week, with follow-up articles based on all your suggestions. Thanks for your feedback. I’ve decided to get more granular with the next article. Look for it this week, with follow-up articles based on all your suggestions.

]]> By: 97th Floor http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-5670 97th Floor Wed, 29 Nov 2006 06:20:00 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-5670 Essential positions for a small firm, JV's with design firms and ad agencies. Essential positions for a small firm, JV’s with design firms and ad agencies.

]]> By: eric hebert http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-5503 eric hebert Tue, 28 Nov 2006 00:36:14 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-5503 I am just begining to get steady work after a long time marketing myself word-of-mouth. I am now looking for proposal techniques as well as contract information to protect myself and my clients. What are things that I maybe forgetting to include in a SEO/Internet Marketing Contract? I am just begining to get steady work after a long time marketing myself word-of-mouth. I am now looking for proposal techniques as well as contract information to protect myself and my clients. What are things that I maybe forgetting to include in a SEO/Internet Marketing Contract?

]]> By: Andy Beal http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-5473 Andy Beal Mon, 27 Nov 2006 18:16:17 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-5473 Some great ideas, keep them coming! :-) Some great ideas, keep them coming! :-)

]]> By: Mike http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-5467 Mike Mon, 27 Nov 2006 16:53:31 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-5467 Andy, my question is along the lines of Jorge's. How to attract clients in my niche, (local) is difficult. If a client is versed on internet marketing he may look for my service on the net however the uninitiated (my target client) won't begin his search for marketing help online. The local newspaper won't take an ad due to competitive issues. Thanks Andy! Andy, my question is along the lines of Jorge’s. How to attract clients in my niche, (local) is difficult. If a client is versed on internet marketing he may look for my service on the net however the uninitiated (my target client) won’t begin his search for marketing help online.
The local newspaper won’t take an ad due to competitive issues.
Thanks Andy!

]]> By: Jorge Ramirez http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-5465 Jorge Ramirez Mon, 27 Nov 2006 16:38:28 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-5465 Hi! and what about new SEM firms? I'm starting a SEM firm in Mexico, so I would like to know how to attract new clients, the most difficult part is to convince them that they need a SEM. Hi! and what about new SEM firms?

I’m starting a SEM firm in Mexico, so I would like to know how to attract new clients, the most difficult part is to convince them that they need a SEM.

]]> By: David Wallace http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-5460 David Wallace Mon, 27 Nov 2006 15:31:05 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-5460 How about info on SEM firms working with agencies, such as in partnership relationships, the ways to go about it as well as ways to not go about it. I know agency relationships have worked very well for us. How about info on SEM firms working with agencies, such as in partnership relationships, the ways to go about it as well as ways to not go about it. I know agency relationships have worked very well for us.

]]> By: Melissa Chapman http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-5448 Melissa Chapman Mon, 27 Nov 2006 12:38:13 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-5448 What is an effective number of people to run a small firm and what duties should be split? I would also like to know what a good rate for SEO work is. I am an individual that specializes in real estate sites. Should it depend on the type of work like design, content writing, link popularity, blogging and such? How much free consulting should be done before you charge? What is an effective number of people to run a small firm and what duties should be split?

I would also like to know what a good rate for SEO work is. I am an individual that specializes in real estate sites. Should it depend on the type of work like design, content writing, link popularity, blogging and such?

How much free consulting should be done before you charge?

]]> By: Alfa http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-5428 Alfa Mon, 27 Nov 2006 08:42:09 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-5428 How about "how to say no to clients without offending them?"? How about “how to say no to clients without offending them?”?

]]> By: Scott Clark http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-5413 Scott Clark Mon, 27 Nov 2006 04:45:53 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-5413 When to decide if you should have clients at all? At some point a skilled SEM will ask this question. If you have a printing press capable of printing money, you might as well ink 'er up. When to decide if you should have clients at all?

At some point a skilled SEM will ask this question.

If you have a printing press capable of printing money, you might as well ink ‘er up.

]]> By: Ethan http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-5408 Ethan Mon, 27 Nov 2006 03:26:10 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-5408 I would say... How to price a campaign to win a client account or How to not give away the farm with monthly fixed price engagements I would say…

How to price a campaign to win a client account
or
How to not give away the farm with monthly fixed price engagements

]]> By: Andy Beal http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-5400 Andy Beal Mon, 27 Nov 2006 02:21:44 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-5400 Jeremy raises a valid concern, but you can grow your business to 200+ employees. The trick is keeping the quality of service once you pass 150 employees - 150 appears to be the testing point for any company, not just SEM firms. Firms that fail after 150, did not set-up their business to grow beyond that number. If others are interested in this topic, I'll explore in more detail in the eventual article. Jeremy raises a valid concern, but you can grow your business to 200+ employees. The trick is keeping the quality of service once you pass 150 employees – 150 appears to be the testing point for any company, not just SEM firms. Firms that fail after 150, did not set-up their business to grow beyond that number.

If others are interested in this topic, I’ll explore in more detail in the eventual article.

]]> By: Jeremy Luebke http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-5398 Jeremy Luebke Mon, 27 Nov 2006 02:07:13 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-5398 Jim I would say that's impossible and I think anyone who says otherwise is kidding themselves. On what I think should be covered, how to explain to clients as an SEO the last thing they should actually be concerned about is rankings. Instead they should concern themselves with traffic and conversions. Rankings are a means to an end. Jim I would say that’s impossible and I think anyone who says otherwise is kidding themselves.

On what I think should be covered, how to explain to clients as an SEO the last thing they should actually be concerned about is rankings. Instead they should concern themselves with traffic and conversions. Rankings are a means to an end.

]]> By: Jim Boykin http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html/comment-page-1#comment-5397 Jim Boykin Mon, 27 Nov 2006 02:01:38 +0000 http://www.marketingpilgrim.com/2006/11/free-business-advice-for-search-marketing-firms.html#comment-5397 I like "How to grow your business to 200 employees...without loosing quality of your service" I like “How to grow your business to 200 employees…without loosing quality of your service”

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