Google announced the addition of click to call technology to its Google Maps product.
Here’s how it works: Search for a business, like a hardware store, on Google Maps, and click the ‘call’ link next to its phone number. Then, enter your phone number and click ‘Connect For free.’ Google calls your phone number and automatically connects you to the hardware store.
Google picks up the tab for calling costs (except mobile fees) and businesses don’t pay either. More details here.