eBay Strategies’ Scot Wingo has news that Google plans to offer free payment processing at Google Checkout, until the end of the year.
This tells me one of two things is happening…
1. Google Checkout is not growing as fast as Google would like and needs a jumpstart
or
2. Google Checkout is growing just fine, but they want to send another shot across PayPal’s bow
Either way, it’s really a great move by Google. Skype (also owned by eBay) dropped call charges until the end of the year and their user base grew like crazy. With this move, Google will be able to attract a lot of new merchants, interested in saving on credit card processing fees – and just in time for the busy holiday shopping season too!
Google can easily afford to drop the fees in exchange for bringing on new merchants, who’ll also be introduced to Google’s other product offerings. The money lost in fees, can simply come out of Google’s marketing budget.
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4 comments on “Google Checkout to Offer Free Payment Processing Until Year’s End”
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Jorge Ramirez Says:
November 1st, 2006 at 8:09 pm
Wow, this is great, well for people from USA, do you know if google will open the checkout service to other countries, specifically México.
Andy Beal Says:
November 1st, 2006 at 8:26 pm
Hopefully we’ll find out when the official announcement comes.
mihaylv Says:
November 2nd, 2006 at 2:00 am
I think it take time to google create a own payment processor! By my in Bulgaria after 10 years maybe!:)
http://marketivaforex.com
» Is Google Desperate With Checkout? » InsideGoogle » part of the Blog News Channel Says:
November 3rd, 2006 at 11:56 am
[...] I subscribe to a lot of “deals” websites, lately hoping to get a shiny new HDTV, and have noticed a huge trend: Deals that are only deals because you get $10 off with Google Checkout. Now, try as I might to crunch the numbers, I can’t see any incentive for the retailer worth $10 off almost any purchase, so the only logical conclusion is that Google must be spending millions on these coupons. Now, comes word that Checkout is willing to waive all processing fees through the end of the year. [...]