By on November 1, 2006

Google Claims Click Fraud is Less than 10%

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SiliconRepublic.com has a report from a Google press briefing in Dublin last week. During the briefing, Shuman Ghosemajumder, business product manager for trust and safety at Google lashed out at the firms that claim click fraud could be as high as 20%.

According to Ghosemajumder, “Some firms appear to make the problem larger than it is,” and the claims are “exaggerated”. He goes on to say that click fraud at Google is “on average is in the single digits, quarter over quarter.”


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6 comments on “Google Claims Click Fraud is Less than 10%”

  1. Ammon Says:

    November 7th, 2006 at 12:02 pm

    click fraud at Google is on average in single digits quarter on quarter.

    So, if the click fraud on the true long tail is near zero, then Mr Ghosemajumder has basically confirmed that for the high-cost, most competitive, ‘head terms’ it must indeed be likely to be 20% or higher.

    It is rare to see anyone from Google (other than the CEO) make such a complete mess of public relations. To me, this reads as basically admitting that certain search terms are almost certain to have click-fraud in excess of 20%, otherwise the average across the entire system should be in percentile points, not single digits.

  2. Google’s Click Fraud Rate is Less than 2% » Dee’s-Planet! Blog Says:

    December 11th, 2006 at 7:24 pm

    [...] Back in November, Google’s business product manager for trust and safety, Shuman Ghosemajumder, declared that click fraud invalid clicks at Google was “on average is in the single digits, quarter over quarter.” I recently sat down with Ghosemajumder to discuss exactly how large of a problem click fraud is at Google. Whether intentional or not, he gave me access to information and shared data never before seen outside of the walls of the Googleplex. [...]

  3. morelinks4u.com » Blog Archive » Thank you Andy Says:

    December 14th, 2006 at 1:16 am

    [...] Back in November, Google’s business product manager for trust and safety, Shuman Ghosemajumder, declared that click fraud invalid clicks at Google was “on average is in the single digits, quarter over quarter.” I recently sat down with Ghosemajumder to discuss exactly how large of a problem click fraud is at Google. Whether intentional or not, he gave me access to information and shared data never before seen outside of the walls of the Googleplex. [...]

  4. Google - Another email discussion « Level 3. Uninterrupted. Says:

    December 17th, 2006 at 11:05 am

    [...] Google’s business product manager for trust and safety, Shuman Ghosemajumder, declared that click fraud invalid clicks at Google was “on average is in the single digits, quarter over quarter.” I recently sat down with Ghosemajumder to discuss exactly how large of a problem click fraud is at Google. Whether intentional or not, he gave me access to information and shared data never before seen outside of the walls of the Googleplex.For those of you short on patience or time, here’s the revealing information gleaned from my conversation with Ghosemajumder: [...]

  5. Googles Click Fraud Less Than 2% Says:

    January 11th, 2007 at 7:47 pm

    [...] Googles Click Fraud Less Than 2% Back in November, Google’s business product manager for trust and safety, Shuman Ghosemajumder, declared that click fraud invalid clicks at Google was “on average is in the single digits, quarter over quarter.” I recently sat down with Ghosemajumder to discuss exactly how large of a problem click fraud is at Google. Whether intentional or not, he gave me access to information and shared data never before seen outside of the walls of the Googleplex. [...]

  6. SearchEngineSoup » Blog Archive » History of Click Fraud Recapped, so Far… Says:

    February 2nd, 2007 at 3:50 pm

    [...] November 1, 2006: Mr. Beal posted his article under “Google claims click fraud is less than 10%.”. Here’s an excerpt from his post; [...]