Comments on: Google Claims Click Fraud is Less than 10% http://www.marketingpilgrim.com/2006/11/google-claims-click-fraud-is-less-than-10.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: SearchEngineSoup » Blog Archive » History of Click Fraud Recapped, so Far… http://www.marketingpilgrim.com/2006/11/google-claims-click-fraud-is-less-than-10.html/comment-page-1#comment-21741 SearchEngineSoup » Blog Archive » History of Click Fraud Recapped, so Far… Fri, 02 Feb 2007 20:50:34 +0000 http://www.marketingpilgrim.com/2006/11/google-claims-click-fraud-is-less-than-10.html#comment-21741 [...] November 1, 2006: Mr. Beal posted his article under “Google claims click fraud is less than 10%.”. Here’s an excerpt from his post; [...] [...] November 1, 2006: Mr. Beal posted his article under “Google claims click fraud is less than 10%.”. Here’s an excerpt from his post; [...]

]]> By: Googles Click Fraud Less Than 2% http://www.marketingpilgrim.com/2006/11/google-claims-click-fraud-is-less-than-10.html/comment-page-1#comment-17557 Googles Click Fraud Less Than 2% Fri, 12 Jan 2007 00:47:17 +0000 http://www.marketingpilgrim.com/2006/11/google-claims-click-fraud-is-less-than-10.html#comment-17557 [...] Googles Click Fraud Less Than 2% Back in November, Google’s business product manager for trust and safety, Shuman Ghosemajumder, declared that click fraud invalid clicks at Google was “on average is in the single digits, quarter over quarter.” I recently sat down with Ghosemajumder to discuss exactly how large of a problem click fraud is at Google. Whether intentional or not, he gave me access to information and shared data never before seen outside of the walls of the Googleplex. [...] [...] Googles Click Fraud Less Than 2% Back in November, Google’s business product manager for trust and safety, Shuman Ghosemajumder, declared that click fraud invalid clicks at Google was “on average is in the single digits, quarter over quarter.” I recently sat down with Ghosemajumder to discuss exactly how large of a problem click fraud is at Google. Whether intentional or not, he gave me access to information and shared data never before seen outside of the walls of the Googleplex. [...]

]]> By: Google - Another email discussion « Level 3. Uninterrupted. http://www.marketingpilgrim.com/2006/11/google-claims-click-fraud-is-less-than-10.html/comment-page-1#comment-8647 Google - Another email discussion « Level 3. Uninterrupted. Sun, 17 Dec 2006 16:05:06 +0000 http://www.marketingpilgrim.com/2006/11/google-claims-click-fraud-is-less-than-10.html#comment-8647 [...] Google’s business product manager for trust and safety, Shuman Ghosemajumder, declared that click fraud invalid clicks at Google was “on average is in the single digits, quarter over quarter.” I recently sat down with Ghosemajumder to discuss exactly how large of a problem click fraud is at Google. Whether intentional or not, he gave me access to information and shared data never before seen outside of the walls of the Googleplex.For those of you short on patience or time, here’s the revealing information gleaned from my conversation with Ghosemajumder: [...] [...] Google’s business product manager for trust and safety, Shuman Ghosemajumder, declared that click fraud invalid clicks at Google was “on average is in the single digits, quarter over quarter.” I recently sat down with Ghosemajumder to discuss exactly how large of a problem click fraud is at Google. Whether intentional or not, he gave me access to information and shared data never before seen outside of the walls of the Googleplex.For those of you short on patience or time, here’s the revealing information gleaned from my conversation with Ghosemajumder: [...]

]]> By: morelinks4u.com » Blog Archive » Thank you Andy http://www.marketingpilgrim.com/2006/11/google-claims-click-fraud-is-less-than-10.html/comment-page-1#comment-7975 morelinks4u.com » Blog Archive » Thank you Andy Thu, 14 Dec 2006 06:16:46 +0000 http://www.marketingpilgrim.com/2006/11/google-claims-click-fraud-is-less-than-10.html#comment-7975 [...] Back in November, Google’s business product manager for trust and safety, Shuman Ghosemajumder, declared that click fraud invalid clicks at Google was “on average is in the single digits, quarter over quarter.” I recently sat down with Ghosemajumder to discuss exactly how large of a problem click fraud is at Google. Whether intentional or not, he gave me access to information and shared data never before seen outside of the walls of the Googleplex. [...] [...] Back in November, Google’s business product manager for trust and safety, Shuman Ghosemajumder, declared that click fraud invalid clicks at Google was “on average is in the single digits, quarter over quarter.” I recently sat down with Ghosemajumder to discuss exactly how large of a problem click fraud is at Google. Whether intentional or not, he gave me access to information and shared data never before seen outside of the walls of the Googleplex. [...]

]]> By: Google’s Click Fraud Rate is Less than 2% » Dee’s-Planet! Blog http://www.marketingpilgrim.com/2006/11/google-claims-click-fraud-is-less-than-10.html/comment-page-1#comment-7526 Google’s Click Fraud Rate is Less than 2% » Dee’s-Planet! Blog Tue, 12 Dec 2006 00:24:32 +0000 http://www.marketingpilgrim.com/2006/11/google-claims-click-fraud-is-less-than-10.html#comment-7526 [...] Back in November, Google’s business product manager for trust and safety, Shuman Ghosemajumder, declared that click fraud invalid clicks at Google was “on average is in the single digits, quarter over quarter.” I recently sat down with Ghosemajumder to discuss exactly how large of a problem click fraud is at Google. Whether intentional or not, he gave me access to information and shared data never before seen outside of the walls of the Googleplex. [...] [...] Back in November, Google’s business product manager for trust and safety, Shuman Ghosemajumder, declared that click fraud invalid clicks at Google was “on average is in the single digits, quarter over quarter.” I recently sat down with Ghosemajumder to discuss exactly how large of a problem click fraud is at Google. Whether intentional or not, he gave me access to information and shared data never before seen outside of the walls of the Googleplex. [...]

]]> By: Ammon http://www.marketingpilgrim.com/2006/11/google-claims-click-fraud-is-less-than-10.html/comment-page-1#comment-2232 Ammon Tue, 07 Nov 2006 17:02:22 +0000 http://www.marketingpilgrim.com/2006/11/google-claims-click-fraud-is-less-than-10.html#comment-2232 click fraud at Google is on average in single digits quarter on quarter. So, if the click fraud on the true long tail is near zero, then Mr Ghosemajumder has basically confirmed that for the high-cost, most competitive, 'head terms' it must indeed be likely to be 20% or higher. It is rare to see anyone from Google (other than the CEO) make such a complete mess of public relations. To me, this reads as basically admitting that certain search terms are almost certain to have click-fraud in excess of 20%, otherwise the average across the entire system should be in percentile points, not single digits. click fraud at Google is on average in single digits quarter on quarter.

So, if the click fraud on the true long tail is near zero, then Mr Ghosemajumder has basically confirmed that for the high-cost, most competitive, ‘head terms’ it must indeed be likely to be 20% or higher.

It is rare to see anyone from Google (other than the CEO) make such a complete mess of public relations. To me, this reads as basically admitting that certain search terms are almost certain to have click-fraud in excess of 20%, otherwise the average across the entire system should be in percentile points, not single digits.

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