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Google Expands Print Ads



Just because Google’s initial effort to bring its bidding platform to print ads failed, doesn’t mean the company is giving up.

ClickZ reports Google is taking another shot at the lucrative print ad space with the “alpha” launch of a new system that connects advertisers with more than 50 traditional print publishers. Print publishers already lined-up include The New York Times, The Washington Post, Gannett, The Seattle Times, The Philadelphia Enquirer, and The McClatchy Company.

Publishers will have final approval on which ads they accept and Google claims the system is targeted at smaller advertisers who would not normally use a newspaper’s direct sales channel.