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Google Gearing-up for Launch of Radio Ads



Back in July, we reported on rumors that Google was preparing to launch AdWords for radio. Now Reuters is reporting confirmation that we will indeed see Google Audio Ads by the end of the year.

 

Google spokesman Michael Mayzel said this week that the company will begin a public test of Google Audio Ads by the end of the year. Advertisers will be able to go online and sign up for targeted radio ads using the same AdWords system they use to buy Web search ads.

As part of the launch, Google is aggressively hiring radio sales people, to help capture the market, and could end up with as many as 1,000 employees focused on radio ads.

“Google is hiring salespeople in most major markets and they’re hiring sales people to sell radio. They’re paying about 50% more than a typical radio sales person might make,” said Bill Figenshu, chief operating officer of privately held Software Media Exchange Inc.

Rumors also suggest Google has ambitious plans to buy about $1 billion in radio advertising inventory from Clear Channel Communications.

It’s somewhat scary to think, that just as with search, in five years from now, we’ll be saying; “Remember what it was like to buy radio and TV ads, before Google came along?”.

Meanwhile, Bid4Spots, a two-year-old company that has been holding online auctions for remnant ad space on terrestrial radio for more than a year, is expanding its network to include independent online-only radio, according to ClickZ.