Google’s Secret CPM Ad Network
The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product…The goal being to sell these big companies display and video ads at a very high CPM â€“ unlike the AdSense network, the display network is 100% CPM based.
I recall hearing rumors – or maybe just speculating myself – that this network existed, but it’s interesting that Google is breaking with the tried and trusted CPC model. I wonder if John Battelle is aware that Google is not content with the “milk” of advertising (CPC) and is now going after the “cream” (CPM) – John’s analogy, not mine.
So how do you join the Google Display Advertising Network? Er, you don’t – they select you.
Google wonâ€™t even acknowledge it exists. You wonâ€™t find anything written about it in any of Googleâ€™s web properties. The only way to get into the display network is if Google invites you, which is how I found out about it.