The Kelsey Group has released its annual prediction on the global increase in local search and online classifieds spending.
The forecast asserts the local search segment will grow from $3.4 billion in 2005 to $13 billion in 2010, with online classifieds growing from $12.3 billion to $18.1 billion. Overall local search and online classified spending will grow from $15.7 billion in 2005 to twice that, or $31.1 billion, in 2010.
It makes a lot of sense. As more and more small business discover the value of online advertising, they’ll also want solutions that are tailored to their local audience.