Local Internet Ad Spending to Double by 2010
The Kelsey Group has released its annual prediction on the global increase in local search and online classifieds spending.
The forecast asserts the local search segment will grow from $3.4 billion in 2005 to $13 billion in 2010, with online classifieds growing from $12.3 billion to $18.1 billion. Overall local search and online classified spending will grow from $15.7 billion in 2005 to twice that, or $31.1 billion, in 2010.
It makes a lot of sense. As more and more small business discover the value of online advertising, they’ll also want solutions that are tailored to their local audience.