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More Consumers Researching Holiday Purchases Online



ClickZ has a good summary of two new studies – from Performics and Google Checkout – that show the web will be a big part of consumers holiday shopping this year.

  • 58 percent of adults surveyed plan do conduct online research during this years’ holiday season
  • 40 percent of employed U.S. adults say they’ll be doing at least some of their online holiday shopping from work this year