Marketing Pilgrim

Walter Mossberg takes a close look at the new private blog tools available from Vox.

There’s the positives:

• We found the process to be quick and simple, and the results to be attractive.
• We liked the privacy features.
• Vox does a nice job of jazzing up the world of blogging.
• No formatting or HTML code is necessary, a requirement that used to plague many blogging services.

And the negatives:

• Vox also doesn’t do a great job of implementing many features that are standard in blog services.
• Not everyone will want to register with Vox just to see your protected content.
• Vox’s weaknesses, the most important of which is clarifying its group labels.