Enquiro has released a new eye tracking report and it’s worth every penny of the $149 you’ll pay to get your hands on it.
If you caught Gord Hotchkiss’ presentation at PubCon, you’d already have a good idea of some of the search-candy inside the new report. In case you missed it, here’s some of the things you’ll discover:
- The difference in the user experience between Google, Yahoo and MSN
- Real relevancy vs. perceived relevance and how this impacted interactions
- Interactions with organic vs sponsored across the 3 engines
There’s also great insight on what Enquiro calls “pogo-sticking” – where users go back and forth between search results – and how the search engines are using icons to attract a searcher’s attention. Also fascinating is how searchers click on a search listing, but still scan the search results page, while waiting for the new web page to load.
Any report that reveals information such as…
- 100% of clicks go to organic results, when a searcher is “researching”, while “purchase” searches result in 44% of clicks going to sponsored listings
…is worth buying!
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5 comments on “New Eye Tracking Report Looks at Google, Yahoo & MSN”
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Samarjit Srikrishnan Says:
November 22nd, 2006 at 2:29 am
Here’s another interesting report. It’s free, and gives a clear insight into the state of the SEM industry in India. A similar report for Malaysia is also underway.
An IAMAI and Pinstorm Report: State of Search Engine Marketing in India, 2006
http://www.pinstorm.com/blog/?p=28
or
http://www.pinstorm.com/iamai_report.php
Cheerio!
David Says:
November 22nd, 2006 at 9:41 pm
Can anyone provide feedback on the guide – I’d love to hear from anyone who has bought it and implemented changes.
Cheers,
Dave.
Andy Beal Says:
November 23rd, 2006 at 11:11 am
David, I have a copy of the report and have read it. It gives you great insight as to how people use search engines – you’ll probably get great value from understanding how they interact with organic and paid listings.
Brett Smith Says:
November 23rd, 2006 at 10:59 pm
Looks like a good report. I have also found some good case studies at MarketingSherpa.com.
Brian Johnson’s Reasoned Investing » Blog Archive » links for 2006-11-23 Says:
November 29th, 2006 at 10:10 pm
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