Google Expands Print Ads

Just because Google’s initial effort to bring its bidding platform to print ads failed, doesn’t mean the company is giving up.

ClickZ reports Google is taking another shot at the lucrative print ad space with the “alpha” launch of a new system that connects advertisers with more than 50 traditional print publishers. Print publishers already lined-up include The New York Times, The Washington Post, Gannett, The Seattle Times, The Philadelphia Enquirer, and The McClatchy Company.

Publishers will have final approval on which ads they accept and Google claims the system is targeted at smaller advertisers who would not normally use a newspaper’s direct sales channel.

You Might Like.com this New Shopping Search Engine

Photo search technology company, Riya, has launched a new visual shopping search engine named Like. Now, I’m not sure if that’s meant to be “like, these boots are really cool” or “I really like those boots”, but either way, your online shopping experience is about to get a lot better.

According to Business Week, here’s how it works…

Find a photo of a red strappy shoe that you like (or type an initial search on “red strappy shoes”), for instance, and you’ll get an array of, well, red strappy shoes from a variety of retailers, such as Amazon.com and Zappos…Once you take a look at those products, you can highlight the part of the shoe you like, and the search engine will find other shoes with similar patterns, shapes, and colors…you can further refine the search with sliders that let you rank the relative importance of pattern, shape, and color.

Turn.com Hopes to Challenge Google’s AdSense

A new ad network called Turn has launched, and it’s hoping to bring some sophisticated technology to the contextual advertising space.

With $18 million in VC backing and more than 1,000 advertisers and 30 publishers already in place, Turn offers a unique twist on a channel that is dominated by Google’s AdSense.

According to the Turn website, here’s what they believe sets them apart:

  • Automatic targeting. Whether you’re an advertiser or publisher, all you have to do is submit your ad or URL. Turn will automatically analyze it and select the most relevant and effective placement. Turn eliminates the complexity of manual targeting and managing keywords and bid prices with technology that automatically selects the best graphical or text ads for any placement.
  • Blended targeting. Turn uses sophisticated algorithms to blend more than 60 relevance variables rather than just one or two, the common practice of most networks.
  • Bidded CPA pricing model. Turn lets advertisers pay only for the actual performance they want.

Hitachi’s Jeremiah Owyang Heads to Podtech

Congratulations to Jeremiah Owyang who’s announced he’s departing Hitachi Data Systems and joining forces with Robert Scoble at Podtech. His role?

I’m hoping I can be a community resource to companies that want not only to understand “what� and “Why� to use social media but to help answer “HOW� to deploy. At many of the conference, speeches, and workshops folks talk about why blogging is great, what happens if you’re not listening or if you’re unauthentic –the conversation has progressed beyond that, and now we must answer the “How� as community managers enter this new era of practice.

Jeremiah takes up the role of Director of Corporate Media Strategy.

Good luck Jeremiah!

Light Posting…

I’m in LA until Tuesday night, so posting will be a little lighter than usual.

SEM Scholarship’s Four Finalists Go Before Judges

So, we now have our four finalists for the $6,000 Search Engine Marketing Scholarship contest. Congratulations to:

Each of the four finalists did an excellent job in writing and promoting their article, achieving the most unique views for their respective week. Now the contest switches from “who can get the most views” to “who can impress our expert judges”.

Yep, the four finalists will now go under the scrutiny of some of the world’s most respected search marketing experts. Each judge will select their favorite article based purely on merit.

Final SEM Scholarship Finalist Announced

Week 4 of our SEM Scholarship contest has concluded and we have our fourth and last finalist.

Congratulations to Ben Wills who wins the third round with his entry – “The Five Pillars of Social Media Marketing“. Ben’s entry carried the most unique views of all our entries in week 4, with a huge total of 1,153 unique views to his page, winning by 400 unique views! It was a close battle again this week, with a couple of entries making a mid-week challenge to Ben’s, but his entry had the stamina to attract views all week.

Ben wins a copy of “Search Engine Optimization: An Hour a Dayâ€? and “Please Ring Bell for Serviceâ€? and qualifies as one of four finalists, who will face our expert panel of judges, to determine who will win the $6,000 grand prize package.