Yahoo Listens to Advertisers Launches Food Site

Give Yahoo credit for listening to the needs and requests of their advertisers. The company has launched   in response to growing demands from advertisers.

The new site will have content supplied by partners such as Allrecipes.com, Martha Stewart Omnimedia, Everyday with Rachel Ray and Wolfgang Puck.

 

According to ClickZ, Yahoo Food launches with sponsors already in place.

The site goes live with Kraft as the premier marketing partner. Additional advertisers include Masterfoods USA, Sheraton Hotels and LendingTree. The food category attracts both endemic advertisers and those outside the category, according to Brown, due to its lifestyle and life-stage relevancy.

Yahoo plans to utilize its behavioral targeting tools to deliver relevant ads.

Google Checkout to Offer Free Payment Processing Until Year’s End

eBay Strategies’ Scot Wingo has news that Google plans to offer free payment processing at Google Checkout, until the end of the year.

This tells me one of two things is happening…

1. Google Checkout is not growing as fast as Google would like and needs a jumpstart

or

2. Google Checkout is growing just fine, but they want to send another shot across PayPal’s bow

Either way, it’s really a great move by Google. Skype (also owned by eBay) dropped call charges until the end of the year and their user base grew like crazy. With this move, Google will be able to attract a lot of new merchants, interested in saving on credit card processing fees – and just in time for the busy holiday shopping season too!

JumpTap Announces Three New Partnerships

New press release from mobile search technology provider JumpTap. They’ve announced deals with Autodesk, SuperPages.com and WhitePages.com.

Here’s the details of each partnership…

JumpTap will offer mobile operators Autodesk’s LocationLogic geoservices platform to deliver maps and directions as a standalone experience or integrated with JumpTap’s local search results.

By integrating results from SuperPages.com, JumpTap’s mobile search now allows users to look for specific category or business names, based on a user- defined ZIP code, city or address.

In addition, JumpTap is integrating white page listings from WhitePages.com, allowing users to search for people by last name, with or without the person’s first name.

Facebook Plays Acquisition Brinkmanship

Facebook founder and CEO Mark Zuckerberg is playing a dangerous game of brinkmanship with potential suitors. Instead of cashing-out for $800 million, the young entrepreneur is holding out for $2 billion.

In the meantime, Business Week reports the site is starting to lose popularity and with the decline in growth, might come a decline in purchase price. Potential buyers such as Viacom and Yahoo, are content to sit back and wait, hoping to get a cheaper price tag.

Now, however, with traffic that may be declining alongside the always-elusive “cool factor” among fickle collegians, potential buyers are more inclined to wait in the hope that Facebook’s price may drop. For his part, Zuckerberg appears to be in no rush to make a quick exit to the bank. “We’re focused on building the business,” says marketing director Melanie Deitch. “We’re doing extremely well and we’re having fun.”

Google Claims Click Fraud is Less than 10%

SiliconRepublic.com has a report from a Google press briefing in Dublin last week. During the briefing, Shuman Ghosemajumder, business product manager for trust and safety at Google lashed out at the firms that claim click fraud could be as high as 20%.

According to Ghosemajumder, “Some firms appear to make the problem larger than it is,” and the claims are “exaggerated”. He goes on to say that click fraud at Google is “on average is in the single digits, quarter over quarter.”

Add Live Search Box to Your Web Site

Microsoft just made it easier for your visitors to search your web site and find what they are looking for. The Live Search Box has a pretty interface, using a floating DIV tag to display the search results.

When the user enters a query, the search box dynamically builds a floating <DIV> on your page to display the search results. You can customize the query in the first tab to search your site, your macro or anything else, while the second tab will return general web search results. The floating <DIV> will position itself appropriately, whether you decide to place the box on the left, right, top, or bottom of your Web site.

Here’s how it looks.

Get Schooled at the Elite Retreat

Aaron Wall, Jeremy Shoemaker, Dave Taylor and Lee Dodd have announced they’re going to be running a two-day internet marketing retreat for anyone interested in SEO/M and Blogging.

The retreat gives attendees a chance to work with the guys in a more hands-on setting, but it’s not for everyone.

This event is very exclusive and has limited availability. Attendees will be chosen by an application only process. The purpose of this event is to take your business to another level. Bring your business plan or current site objectives with you and we will help you optimize your business structure. This would definintely benefit you to bring your team or just your coder so you can work together on what you learn.