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Reuters has announced they’ve invested $7 million in to Pluck which operates the recently formed BlogBurst distribution network for blogs.
[BlogBurst] connects newspapers and other media sites to 2,800 selected blogs, helping traditional media supplement their journalism with blog viewpoints…Reuters plans to offer Pluck’s BlogBurst blog syndication service to thousands of its media customers worldwide, the London-based company said.
Plucks decision to shutdown its RSS reader now makes a little more sense. Reuters obviously wants the company to focus on BlogBurst and the deal gives them a stake in consumer generated news.
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