Marketing Pilgrim's "Search Marketing" Channel

Sponsor Marketing Pilgrim's Search Marketing Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Search Engine College Launches “Certification Pathways”

Kalena Jordan’s Search Engine College has launched Certification Pathways, a series of courses that come with a certificate of accomplishment. While there’s no single, industry-recognized, SEM certification, someone new to the industry can make up for a lack of experience by completing a course such as this.

As Kalena explains in the press release

Completion of one of our Certification Pathways indicates to a potential employer a graduate’s proficiency in the very latest search engine algorithms, guidelines and methodologies taught within our curriculum.

Three courses are offered, covering SEO and PPC.

  • Brian

    I was wondering if you got paid for this endorsement considering all the press re: paid placements in blogs? I am in a similar situation on a popular dog friendly website for Boston area people ( and I have businesses that want to sponsor blog posts. I am probably going to make it obvious that these are paid or sponsored ads.

    Great content on your blog by the way!

  • Andy Beal

    No, I don’t participate in pay for posts. If I ever blog about a company I have a business relationship with, I tend to disclose it.

  • Brian

    Makes sense. By keeping your revenue sources to the banner ads, you provide a lot more credible reading. Thanks.