Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Blurbpoint which is a full service and link building company dedicated to assisting our customers by enhancing their online presence and search engine ranking. Our teams of Internet marketing professionals are well versed in every aspect of online marketing and web advertising. Learn more now! blurbpoint.com

Search Engine College Launches “Certification Pathways”


Kalena Jordan’s Search Engine College has launched Certification Pathways, a series of courses that come with a certificate of accomplishment. While there’s no single, industry-recognized, SEM certification, someone new to the industry can make up for a lack of experience by completing a course such as this.

As Kalena explains in the press release

Completion of one of our Certification Pathways indicates to a potential employer a graduate’s proficiency in the very latest search engine algorithms, guidelines and methodologies taught within our curriculum.

Three courses are offered, covering SEO and PPC.


  • http://www.dogboston.com/blog Brian

    Hi,
    I was wondering if you got paid for this endorsement considering all the press re: paid placements in blogs? I am in a similar situation on a popular dog friendly website for Boston area people (dogboston.com) and I have businesses that want to sponsor blog posts. I am probably going to make it obvious that these are paid or sponsored ads.

    Great content on your blog by the way!

  • http://www.marketingpilgrim.com Andy Beal

    No, I don’t participate in pay for posts. If I ever blog about a company I have a business relationship with, I tend to disclose it.

  • http://www.dogboston.com/blog Brian

    Makes sense. By keeping your revenue sources to the banner ads, you provide a lot more credible reading. Thanks.