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Kalena Jordan’s Search Engine College has launched Certification Pathways, a series of courses that come with a certificate of accomplishment. While there’s no single, industry-recognized, SEM certification, someone new to the industry can make up for a lack of experience by completing a course such as this.
As Kalena explains in the press release…
Completion of one of our Certification Pathways indicates to a potential employer a graduate’s proficiency in the very latest search engine algorithms, guidelines and methodologies taught within our curriculum.
Three courses are offered, covering SEO and PPC.
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3 comments on “Search Engine College Launches “Certification Pathways””
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Brian Says:
November 27th, 2006 at 3:48 pm
Hi,
I was wondering if you got paid for this endorsement considering all the press re: paid placements in blogs? I am in a similar situation on a popular dog friendly website for Boston area people (dogboston.com) and I have businesses that want to sponsor blog posts. I am probably going to make it obvious that these are paid or sponsored ads.
Great content on your blog by the way!
Andy Beal Says:
November 27th, 2006 at 5:24 pm
No, I don’t participate in pay for posts. If I ever blog about a company I have a business relationship with, I tend to disclose it.
Brian Says:
November 27th, 2006 at 5:30 pm
Makes sense. By keeping your revenue sources to the banner ads, you provide a lot more credible reading. Thanks.