A couple of weeks ago, we reported how 80% of video viewers find video ads to be annoying. PodZinger, a video ad network, obviously has a lot to lose based on that report, so they commissioned their own.
According to ClickZ, PodZinger’s research revealed viewers will tolerate 10- to 15-second ads, as long as they are not bombarded with ads and the content is targeted.
Of course, that’s like Philip Morris telling us their study reveals most young smokers enjoy cigarettes. PodZinger has skin in the game, so I’ll sit on the fence until an independant study reveals the same findings.