Comments on: Yahoo Buys Contest Site Bix, But Why? http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html Internet Marketing News Fri, 19 Mar 2010 13:33:28 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Andrew Chen http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html/comment-page-1#comment-5538 Andrew Chen Tue, 28 Nov 2006 06:36:03 +0000 http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html#comment-5538 I have a pretty good sense of why they did the acquisition, for a number of reasons. Basically one hot area in brand advertising (where Yahoo makes a ton of money, and Google does not) is the idea of "brand integration" - i.e., having microsites and feautres within the portal where people participate in sponsored advertising. So it's very clear to me that Bix is a great platform for Yahoo to run contests with their community, and leverage their advertising relationships to create more brand ad inventory for their network. That way, they can give users something fun while making it very easy to monetize. Think of contests like, "Sing a song about your car" and other ad-friendly concepts. I have a pretty good sense of why they did the acquisition, for a number of reasons. Basically one hot area in brand advertising (where Yahoo makes a ton of money, and Google does not) is the idea of “brand integration” – i.e., having microsites and feautres within the portal where people participate in sponsored advertising.

So it’s very clear to me that Bix is a great platform for Yahoo to run contests with their community, and leverage their advertising relationships to create more brand ad inventory for their network. That way, they can give users something fun while making it very easy to monetize. Think of contests like, “Sing a song about your car” and other ad-friendly concepts.

]]> By: InteractiveBiz » Yahoo étale sa confiture… http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html/comment-page-1#comment-4552 InteractiveBiz » Yahoo étale sa confiture… Mon, 20 Nov 2006 11:11:52 +0000 http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html#comment-4552 [...] Pas mal de news dernièrement et de rumeurs sur des rachats de start-ups par Yahoo. Henri se faisait l’écho d’une rumeur annoncée puis démentie par Techcrunch concernant MyBlogLog. En même temps ou presque annonce du rachat de Bix qui a attiré mon attention puisqu’il s’agit d’un site de concours (contest) en ligne. On est pas loin du défi. Bref. A ce sujet, la question était “Pourquoi Yahoo rachète Bix ? C’est quoi l’idée?” [...] [...] Pas mal de news dernièrement et de rumeurs sur des rachats de start-ups par Yahoo. Henri se faisait l’écho d’une rumeur annoncée puis démentie par Techcrunch concernant MyBlogLog. En même temps ou presque annonce du rachat de Bix qui a attiré mon attention puisqu’il s’agit d’un site de concours (contest) en ligne. On est pas loin du défi. Bref. A ce sujet, la question était “Pourquoi Yahoo rachète Bix ? C’est quoi l’idée?” [...]

]]> By: InteractiveBiz http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html/comment-page-1#comment-4550 InteractiveBiz Mon, 20 Nov 2006 11:09:57 +0000 http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html#comment-4550 [...] Pas mal de news dernièrement et de rumeurs sur des rachats de start-ups par Yahoo. Henri se faisait l’écho d’une rumeur annoncée puis démentie par Techcrunch concernant MyBlogLog. En même temps ou presque annonce du rachat de Bix qui a attiré mon attention puisqu’il s’agit d’un site de concours (contest) en ligne. On est pas loin du défi. Bref. A ce sujet, la question était “Pourquoi Yahoo rachète Bix ? C’est quoi l’idée?” [...] [...] Pas mal de news dernièrement et de rumeurs sur des rachats de start-ups par Yahoo. Henri se faisait l’écho d’une rumeur annoncée puis démentie par Techcrunch concernant MyBlogLog. En même temps ou presque annonce du rachat de Bix qui a attiré mon attention puisqu’il s’agit d’un site de concours (contest) en ligne. On est pas loin du défi. Bref. A ce sujet, la question était “Pourquoi Yahoo rachète Bix ? C’est quoi l’idée?” [...]

]]> By: Andy Beal http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html/comment-page-1#comment-4318 Andy Beal Sat, 18 Nov 2006 18:06:38 +0000 http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html#comment-4318 I guess Yahoo knows what they are doing. I sure can't tell from here. I guess Yahoo knows what they are doing. I sure can’t tell from here.

]]> By: Managed dedicated server http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html/comment-page-1#comment-4307 Managed dedicated server Sat, 18 Nov 2006 15:31:07 +0000 http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html#comment-4307 Well i am not sure what exacly are their plans with that. I guess they are following the footsteps of google now. They needed a change for sure from the routine. Well i am not sure what exacly are their plans with that. I guess they are following the footsteps of google now. They needed a change for sure from the routine.

]]> By: Dave White http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html/comment-page-1#comment-4296 Dave White Sat, 18 Nov 2006 14:05:17 +0000 http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html#comment-4296 Well you never know what these major search engines are planning to do by acquiring various sites, especially sites that generate more traffic. Well you never know what these major search engines are planning to do by acquiring various sites, especially sites that generate more traffic.

]]> By: Andy Beal http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html/comment-page-1#comment-4186 Andy Beal Fri, 17 Nov 2006 18:36:50 +0000 http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html#comment-4186 Hah! Maybe that's our next contest! Hah! Maybe that’s our next contest!

]]> By: Marshall Kirkpatrick http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html/comment-page-1#comment-4185 Marshall Kirkpatrick Fri, 17 Nov 2006 18:30:45 +0000 http://www.marketingpilgrim.com/2006/11/yahoo-buys-contest-site-bix-but-why.html#comment-4185 Hey now, I'm not posting my karaoke videos until you post yours! Hey now, I’m not posting my karaoke videos until you post yours!

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