Yahoo Listens to Advertisers Launches Food Site

Thursday, November 2nd, 2006 by Andy Beal

Yahoo Listens to Advertisers Launches Food Site

Give Yahoo credit for listening to the needs and requests of their advertisers. The company has launched in response to growing demands from advertisers.

The new site will have content supplied by partners such as Allrecipes.com, Martha Stewart Omnimedia, Everyday with Rachel Ray and Wolfgang Puck.

According to ClickZ, Yahoo Food launches with sponsors already in place.

The site goes live with Kraft as the premier marketing partner. Additional advertisers include Masterfoods USA, Sheraton Hotels and LendingTree. The food category attracts both endemic advertisers and those outside the category, according to Brown, due to its lifestyle and life-stage relevancy.

Yahoo plans to utilize its behavioral targeting tools to deliver relevant ads.

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3 comments on “Yahoo Listens to Advertisers Launches Food Site”

Kevin at TasteTV Says:

November 2nd, 2006 at 10:28 am

Maybe Yahoo was listening to advertisers, or maybe they just watched us here at TasteTV (http://www.TasteTV.com)
Jeremy Luebke Says:

November 2nd, 2006 at 2:14 pm

Looks like they are running some Overture ads at the bottom of each recipe. Not anything my niches could take advantage of, but I’m sure this would be some great traffic for some others.
Yahoo! launches a magazine? Yahoo! Food launched today --Stewtopia Says:

November 3rd, 2006 at 11:34 pm

[...] Marketing Pilgrim adds that Yahoo! is finally listening to it’s customers, the advertisers. [...]