Posted November 2, 2006 9:45 am by with 3 comments

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Give Yahoo credit for listening to the needs and requests of their advertisers. The company has launched   in response to growing demands from advertisers.

The new site will have content supplied by partners such as, Martha Stewart Omnimedia, Everyday with Rachel Ray and Wolfgang Puck.


According to ClickZ, Yahoo Food launches with sponsors already in place.

The site goes live with Kraft as the premier marketing partner. Additional advertisers include Masterfoods USA, Sheraton Hotels and LendingTree. The food category attracts both endemic advertisers and those outside the category, according to Brown, due to its lifestyle and life-stage relevancy.

Yahoo plans to utilize its behavioral targeting tools to deliver relevant ads.

  • http://www.TasteTV Kevin at TasteTV

    Maybe Yahoo was listening to advertisers, or maybe they just watched us here at TasteTV (

  • Jeremy Luebke

    Looks like they are running some Overture ads at the bottom of each recipe. Not anything my niches could take advantage of, but I’m sure this would be some great traffic for some others.

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