Yahoo Listens to Advertisers Launches Food Site
The new site will have content supplied by partners such as Allrecipes.com, Martha Stewart Omnimedia, Everyday with Rachel Ray and Wolfgang Puck.
According to ClickZ, Yahoo Food launches with sponsors already in place.
The site goes live with Kraft as the premier marketing partner. Additional advertisers include Masterfoods USA, Sheraton Hotels and LendingTree. The food category attracts both endemic advertisers and those outside the category, according to Brown, due to its lifestyle and life-stage relevancy.
Yahoo plans to utilize its behavioral targeting tools to deliver relevant ads.