Marketing Pilgrim

Photo search technology company, Riya, has launched a new visual shopping search engine named Like. Now, I’m not sure if that’s meant to be “like, these boots are really cool” or “I really like those boots”, but either way, your online shopping experience is about to get a lot better.

According to Business Week, here’s how it works…

Find a photo of a red strappy shoe that you like (or type an initial search on “red strappy shoes”), for instance, and you’ll get an array of, well, red strappy shoes from a variety of retailers, such as Amazon.com and Zappos…Once you take a look at those products, you can highlight the part of the shoe you like, and the search engine will find other shoes with similar patterns, shapes, and colors…you can further refine the search with sliders that let you rank the relative importance of pattern, shape, and color.

It’s somewhat similar to the technology Smarter.com launched last week, except Riya has been at image recognition a lot longer.

As we reported last year, Riya’s technology can also identify faces. We fully expect a new Russian-bride search offering next…”YouLikey.com ~ we have Russian bride that look Brittany Spears, you will likey”. That deserves a Pilgrim ~

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