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2007 Predictions

Mashable has “tagged” me to share my predictions for 2007. Here’s some brief thoughts…

  1. Digg will get acquired or die (maybe even both). I think Digg is very close to jumping the shark and is close to its maximum level of exposure. It will either realize this and sell or wait too long and decline.
  2. Yahoo’s new search interface and algo will be key in the revival of the company’s fortunes. Once they switch to a platform that includes a performance metric, they’ll see better average CPCs.
  3. Social media marketing (SMM) will find its place. There will be some marketing agencies who actually figure out how to show an ROI from SMM.
  4. We’ll see at least one company, offering search marketing services, go public in 2007 and more acquired than in 2006.
  5. Blog tagging will become boring and we’ll have to find another way to entertain ourselves. ;-)

So, while there’s still life left in the “2007 prediction” meme, I’ll tag Kim, Jeremiah, and Avinash.


  1. [...] Having been tagged by Andy Beal, who was tagged by Mashable, I went to my sacred corner of the house where the incense cones, pieces of shells, gems and things my kids have made for me are gathered, and whipped out my crystal ball and sweetgrass. Not to be confused with the other of kind of “grass”. The kind I use chases away bad spirits, so I can focus. [...]

  2. [...] Andy Beal of the Marketing Pilgrim has tagged me for a new blog tagging meme that has just started. Andy was sweet enough to play when I tagged him for the personally tag game so it is only fair that we play along for his game! [...]