Comments on: 9 Cost-Effective PPC Branding Strategies

By: The Best Internet Marketing Posts of 2006 » techipedia | tamar weinberg

The Best Internet Marketing Posts of 2006 » techipedia | tamar weinberg — Mon, 31 Mar 2008 05:43:23 +0000

[...] 9 Cost Effective PPC Branding Strategies (Marketing Pilgrim) [...]

By: 28 Resources For Paid Search Strategies

28 Resources For Paid Search Strategies — Thu, 13 Mar 2008 17:08:51 +0000

[...] Marketing Pilgrim: 9 Cost-Effective PPC Branding Strategies [...]

By: Blog.Adsensemaster.NET » Blog Archive » 5 Reasons You Should Be Bidding On Your Company Name

Sun, 06 Jan 2008 13:13:12 +0000

[...] appear on the page with the reference. Scott over at Marketing Pilgrim has some useful ideas on using PPC for branding. Some may be less than savory methods (Bidding on your competitions names and weaknesses) but there [...]

By: 5 Reasons You Should Be Bidding On Your Company Name

5 Reasons You Should Be Bidding On Your Company Name — Tue, 19 Jun 2007 12:23:18 +0000

[...] 2) Branding. The more your name is out there the better. Most PPC search engines also have a content network where your company name and ad can be seen across thousands of websites. Obviously there are some caveats to this, but in general, the more a customer sees your company name, the more trust that instills. If someone blogs about you or mentions your name in an article, there is a very strong chance that your ad will appear on the page with the reference. Scott over at Marketing Pilgrim has some useful ideas on using PPC for branding. Some may be less than savory methods (Bidding on your competitions names and weaknesses) but there is some useful starting points. [...]

By: How Much Should We Budget for Pay Per Click, aimClearBlog, PPC, Pay Per Click, Duluth

Mon, 18 Jun 2007 05:12:16 +0000

[...] Resources: 9 Cost-Effective PPC Branding Strategies | Marketing Pilgrim [...]

By: Weekly Brief

Weekly Brief — Mon, 26 Feb 2007 04:49:17 +0000

[...] Marketing Pilgrim has posted 9 strategies to build your brand via pay per click advertising. [...]

By: Internet Marketing ile ilgili 2006′nÄ±n en iyileri at SavaÅŸ Åžakar KiÅŸisel Sitesi

Sat, 20 Jan 2007 05:57:05 +0000

[...] 9 Cost Effective PPC Branding Strategies (Marketing Pilgrim) [...]

By: Friday Favorites 12/22/06 - Stuntdubl - SEO Consultant

Friday Favorites 12/22/06 - Stuntdubl - SEO Consultant — Fri, 22 Dec 2006 06:50:30 +0000

[...] Cost effective PPC branding strategies – Some real goodies on cheap branding ppc traffic from Andy [...]

By: kelvin newman

kelvin newman — Thu, 21 Dec 2006 11:05:38 +0000

Usefull collection of tips there, the employee names one especially, it never ceases to amaze me how many time google referrals come from the name of an employee. I just hope there not all vanity searches!

By: Igor M.

Igor M. — Wed, 20 Dec 2006 21:06:57 +0000

Andy … “Bid on branded terms in your industry.” I’ll vouch for this one. I won’t disclose the industry I am in, but my competitionâ€™s brand keywords bring around 40% of all traffic. Unfortunately Yahoo does not allow this practice.

I’d also add that it’s a good idea to advertise for the “branded character” name. Many companies have characters that stand for their brand. Before consumers buy they might search for this to learn more about the product and campaign.

By: Giovanni Gallucci

Giovanni Gallucci — Wed, 20 Dec 2006 19:51:36 +0000

Good golly Miss Molly Mr. Woodard! That’s my secret sauce and now you’ve gone ‘n’ spilt it and gotten it all over the blogosphere! Now I’m gonna have to clean this mess up.

btw – The conference name tip is an espicially nice one. This tends to be VERY effective in the couple of weeks before and after each conference. I’ll suggest you take it one step further…naahhh…I’ll keep that last bit of advice to myself

-giovanni