Cyber Monday: publicity stunt come true?



Last year when reports about Cyber Monday came out, I was skeptical. However, it looks as though Cyber Monday is a real phenomenon—but not exactly as Shop.org claimed when they fabricated the term last year.

comScore reports that the best single day for online commerce this year was indeed a Monday—Monday, December 11. With $661 million in sales, this past Monday beat the record-setting Monday the week before (December 4, $647 million). Last year’s peak day? December 12, 2005—also a Monday ($556 million).

It looks like the theory behind Cyber Monday proved correct—people do a lot of online shopping when they get back to work after a break. However, instead of the Monday after Thanksgiving being the peak, people just buy more and more on successive Mondays.

So has the holiday season peaked? Today might be too close to Christmas, unless you’re willing to pay for expedited shipping.

An interesting side note: Shop.org has set up CyberMonday.com as a holiday shopping mall, but it looks more like a clearinghouse for online coupons. Think those are affiliate links?

Thanks to Search Engine Guide

  • http://www.discoverystore.com Josh

    Yes, the Cyber Monday site had affiliate links. They mention on the front page a cut of the sales goes to fund scholarships.