Marketing Pilgrim

ClickZ reports that Coca-Cola has signed a deal with YouTube to allow users to create custom video messages for the holidays.

What I find interesting is that this is a deal with YouTube. The significance? It was only a few weeks back that Coke did an ad deal with Google Video, so why not simply continue with that arrangement?

It’s clear that YouTube will replace Google Video and we may even see Google winding-down Google Video in the coming months, as they push YouTube’s more hip brand.

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